YouTube
The 2025 Federal Election has seen a four-way arms race with YouTube one of the central battlefields, new research by Brisbane-based video measurement firm Adgile has found. Disclosure*. As the campaign reaches the halfway point, an analysis of the first two and half weeks has found the number of political
Participants from Channel 9’s Married at First Sight (MAFS) have dominated the March rankings for the fastest growing Australian creators. @jamiemarinos_ 🩵 #jamieanddave #mafs2025 ♬ original sound - jamiemarinos_ On screen couple Jamie Marinos and Dave Thomas both did particularly well, during the 2025 season both establishing substantial followings, in many
Leading talent and creator agency Amplify has launched a new division – Amplify Screen – focused on helping creators and traditional talent crack opportunities in film, television, live theatre and advertising. Go Deeper: Heading up the new division is Naomi Hannan, who has been appointed Screen Agent. Hannan has seven years of
Based in Brisbane and the winner Comedy Creator of the Year at the 2024 TikTok Awards, family content creator Ilai Matangi and his kids have amassed a following of more than 2.1 million on TikTok and 1 million on Instagram. Always quick to jump on the latest trends, Ilai
Prominent creator Abbie Chatfield, last night, took aim at the Liberal Party following an investigation by The Australian Electoral Commission (AEC) into whether her political posts were paid ads. Go Deeper: On Wednesday night, The Sydney Morning Herald reported that the AEC is reviewing whether posts, where she interviewed Prime
Vaseline has selected TikTokers Mon & Han for a new campaign which uses creativity and humour to showcase the brand's long-lasting moisturisation benefits in unique ways. @vaselineanz Vaseline Lip Therapy - ready for every one of your best (or worst) ideas 🎈🎂 #VaselineLip #VaselineOriginals @monandhan ♬ original sound - Vaseline
One of Australian tennis's most prominent social media couples has reportedly broken up with News Corp reporting over the weekend that the Australian tennis star Nick Kyrgios and Instagram creator Costeen Hatzi had ended their relationship. Go Deeper: Hatzi is a prominent Australian creator who has more than
This week saw a media kerfuffle erupt over the Government’s decision to allow a dozen or so Instagram creators into the Budget lock-up. The decision, which as many have noted was a clear political strategy on the part of the government, has generated numerous headlines and media spots, with
Welcome to The Social Hook, a bi-weekly newsletter for creators and anyone interested in navigating the constant changes in the Creator Economy. My name is Nic Christensen and I’ll be overseeing this new curation-focused newsletter (available Tuesdays and Fridays at 8.30am if you want to subscribe - click
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Fujifilm Australia has engaged leading Australian photography Instagrammer Tom Quan, as part of a campaign to promote its new GFX System Camera. GFX100RF. The campaign sees photographers given the opportunity to win to opportunity to attend three major events (where they will test the GFX100RF): the nation’s biggest fashion
Prominent Australian TikTokers Taz and Alessia have launched a new venture, Creators Club Australia, to help content creators professionalise and monetise their social videos. @tazandalessia INTRODUCING @Creators Club Australia 🫶🏻 if you’ve ever wanted to learn how to be a content creator… WE GOT YOU! Consider us your new mentors
The Australian Electoral Commission (AEC) yesterday moved to clarify the rules around authorisations and collaborations for content creators who post political messaging during the Federal Election campaign. It is warning creators who are sharing political posts to ensure the authorisation is carried over even if the post is reshared or
President Donald Trump has extended the deadline for TikTok to find a non-Chinese buyer by 75 days. The move comes despite strong speculation that a deal was close. According to media reports, the complicating factor has been Trump's latest round of tariffs which have angered the Chinese. Go
What your boss is reading... * AFR: A dedicated blog for all thing influencer in this election * Social Media Today: Instagram Chief Says Edits App Coming Soon * The Information: White House’s TikTok Proposal Raises Big Questions The Hook Taz and Alessia launches Creators Club Australia Prominent Australian TikTokers Taz and
On Friday, the Liberal Party responded to The Australian Financial Review with a cheeky TikTok video, fronted by animated mouse Tim Cheese, after the newspaper asked about its TikTok video strategy in the campaign. @liberalaus 🧀 #timcheese #brainrot #australia #auspol #fyp ♬ original sound - Liberal Party of Australia In particular, the
Based in Brisbane and the winner Comedy Creator of the Year at the 2024 TikTok Awards, family content creator Ilai Matangi and his kids have amassed a following of more than 2.1 million on TikTok and 1 million on Instagram. Always quick to jump on the latest trends, Ilai
Each week The Social Hook publishes a selection of Hot Jobs available in the influencer, PR and communications space. If you have a job that you would like featured in Hot Jobs please reach out to us with a link to your LinkedIn post.
Prominent creator Abbie Chatfield, last night, took aim at the Liberal Party following an investigation by The Australian Electoral Commission (AEC) into whether her political posts were paid ads. Go Deeper: On Wednesday night, The Sydney Morning Herald reported that the AEC is reviewing whether posts, where she interviewed Prime
Instagram has announced a couple of interesting product developments which will potentially impact creators on the platform this week. The most interesting thing, in addition to them adding 2x speed earlier this week, is “re-posts”, appears to be content that you re-share in the app may now appear within the
The Creator Economy week in review - (TLDR version): Another big week in creator-land. The headline today: US is likely to avoid another TikTok ban with reports a deal to allow US investors is due to be announced shortly. The other big creator story this week? The Australian Electoral Commission
TikTok is likely to remain available to users in the US with reports across the media that the Trump Administration is close to a deal which would allow the platform to continue operating in America. The Information was first to reveal a potential deal yesterday which is expected see the
