A Current Affair on agents using TikTok and Instagram to sell houses
Channel 9's A Current Affair last night featured a profile on how a growing number of real estate agents are using TikTok to bring in buyers.
A Current Affair on Channel 9 featured a segment last night on how a growing number of real estate agents are using TikTok to attract buyers
The program highlighted The Agency's Luke Saville from Melbourne, who has approximately 10,000 followers on Instagram and 4,000 followers on TikTok.
@lukesaville_ Coffee, kids, and contracts – a day in the life of a real estate agent! 🏡☕️ #realestateagent #dayinmylife #auctioneer #firsthomebuyer #melbourne #sydney #brisbane
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Why it matters: Mainstream media is increasingly highlighting how small businesses, such as real estate agencies, are using platforms like TikTok and Instagram to reach local customers and showcase properties
The program highlighted how Saville places signs in front of properties to indicate if the house was sold via Instagram or TikTok.
What they said: "All of our inquiry, or the vast majority of it, comes through direct messages on those two platforms," Saville said.
His business partner Sarah Maguire added: "We are getting potential vendors coming up to us asking if we can advertise on social media, given the results that we are getting, without having to spend the $20,000 on marketing."
Go Deeper: Saville's audience online is, unsurprisingly, Australian focused with an even gender split and the largest demographic being 25-54s.
You can watch the full A Current Affair item on YouTube below.
