Welcome to The Social Hook

The Social Hook is a curated newsletter for creators and anyone wanting to navigate the creator economy. It launched in March 2025. If you subscribe today, you'll get full access to our bi-weekly email (8.30am Tuesdays and Thursdays).

The Social Hook is sponsored by Fabulate (see disclosure here).

What will I receive if I subscribe?

Subscribers will get a newsletter built around the three elements of a great social video: The Hook, The Hold and The Conversion.

The Hook

Each edition will have the Story of the Day, sometimes it will be our content, other times we'll link you directly to others. But it will be the creator/social story that’s making the biggest news that day.

The Hold

We will also give you five stories that we think are worth your time. Each will have a one-line breakdown on what you need to know plus an explainer on why it matters. (This is called Smart Brevity, find out more about it below.)

The Conversion

This part will be different every newsletter, but it will always give you smart business insights on influencer marketing. Sometimes that might be Opinion, Creator Spotlights, Case Studies or Hot Jobs, but we’ll be giving you a unique window on the top or emerging creators and campaigns, all with the help of Fabulate’s market-leading technology.

But wait there's more ...

We'll also throw in a fourth section called What Your Boss is Reading. Simply put, this is smart creator economy content from across the international, national and trade media (if you start your day by staying on top of these headlines, your boss should be impressed).

At The Social Hook we know that in today’s world everyone is busy. That’s why we're big fans of something called smart brevity. We give you a one-line headline summary and a one-par explainer “why it matters” (in case your boss asks), plus the links in case you need more info later.

If you're interested in it check out the video below.

If you have a story idea or a suggestion for a creator we should think about profiling, a social activation you would like us to promote or a social job ad you would like to include in Hot Jobs, please reach out.