Activation of the Week: MCoBeauty and Woolies TikTok
Supermarket chain Woolworths and cosmetics brand MCoBeauty have launched a TikTok promoting a half price sale on selected MCoBeauty cosmetics, skin and sun care. The video has had more than 1.7m views in a week.
@woolworths_au 💃🕺 Our Woolworths team is bringing the moves and the deals! 💥✨ Don't miss out on grabbing all your beauty must-haves on special this week during our MCoBeauty 1/2 price sale^! 🛍️💅 ^1/2 price selected MCoBeauty cosmetics, skin and sun care. Excludes hair accessories range and reduced to clear. Offer available from 19/03/25 until 25/03/25 while stocks last. Excludes Metro and MILKRUN. Products may not be available in all supermarkets or at Woolworths Online (including Everyday Market from Woolworths).
♬ original sound - Woolworths_au
Go Deeper: The 42-second video features staff promoting the cosmetics sale. Sound also plays an important role in the TikTok, with the jingle talking about the "MCoBeauty look" and how "Woolies got that deal, go grab it this week".
What they said: In the post, the company wrote: "Our Woolworths team is bringing the moves and the deals! 💥✨ Don't miss out on grabbing all your beauty must-haves on special this week during our MCoBeauty 1/2 price sale^! 🛍️💅"
Woolworths has more than 170,000 followers on TikTok.
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