AiMCO Awards: Beyond The Bump wins Best Podcast Creator
Beyond The Bump has won Best Podcast Creator at the recent AiMCO Awards.
The podcast is hosted by Sophie Pearce and Jayde Couldwell, who are based in Byron Bay, Australia. It launched in November 2019 and aims to "to help Mothers and women in general feel lighter, more supported and more understood after each listen. "
Both hosts bring personal experience to the table: Couldwell is a mother of three daughters, living on a farm in Byron Bay, while Pearce is a mother of two girls and a former doctor residing in Cabarita Beach.
In early 2024, they introduced a mini-series titled "Behind the Bump," focusing on conception, infertility, and loss, aiming to reach a broader audience. Later that year, they launched "Beyond the Balls," a spin-off series addressing fatherhood and men's experiences in parenting.
The podcast has collaborated with brands like Bugaboo, Fisher Price, and lululemon, and has hosted live events with companies such as BabyLove nappies and Bonds.
Their audience is predominately Australian women aged 25-34. They are represented by talent agency Day Management.
