AiMCO Awards: CulturalPulse wins Best Boutique, Click Media wins Best Talent Management
CulturalPulse, an agency specialising in helping brands reach culturally diverse Australians, has won Best Boutique Agency at the recent AiMCO Awards. Meanwhile, the Best Talent Management award went to the Australian gaming marketing agency Click Media.
JR Management received a highly commended award in the Talent Management category.
Why it matters: Both categories were tightly contested. CulturalPulse won in a crowded field that included Loft Social, Neuralle, Riser, and Totally Awesome TV.
Click Media won against a field that included Day Management, Humme, JR Management, and This Is Amplify.
Go Deeper: CulturalPulse positions itself as having a deep understanding of multicultural audiences and being able to drive engagement and behavioural change in multicultural communities. It also boasts a national network of Cultural Ambassadors and community experts it taps into on behalf of clients. Its leadership includes Reg Raghavan, Karissa Fletcher and Patrick Skene.
Click Media prides itself on its authority in gaming. As the industry has evolved, it notes it has expanded its expertise into the lifestyle, comedy and sports arenas. Its leadership includes co-founders Emma Barnes and Grace Watkins.
