AiMCO Awards: Fabulate wins Best Influencer Marketing Technology
Leading Australian influencer technology platform Fabulate has — for the second year in a row — won the prestigious Best Influencer Marketing Technology category at the industry’s annual AiMCO Awards. (Disclosure*)
Why it matters: The win saw the technology platform triumph following a big year involving multiple product launches at the awards held last night at NIDA Theatres in Kensington.
It was up against technology platform Vamp in this category.
What they said: Toby Kennett, CEO of Fabulate: “This is the second year in a row in which we have taken out this prestigious industry award. It’s gratifying that the hard work and dedication of the entire team in making our product truly world-class has been recognised again.”
“I am extremely proud of the work we have done this year to improve analytics in the space, lift the bar on brand safety and in the coming months we will also make it easier to transact and for brands to pay creators. All of this is about unlocking the potential of an influencer marketing space that in Australia is worth more than $800m and growing rapidly.”
Fabulate’s entry in the Influencer Marketing Technology Service category recognized an extraordinary year in the creator space for the platform, which is fast becoming the preferred technology partner for many brands and leading influencer agencies across APAC.
"We feel incredibly lucky to receive feedback from brands, agencies and creators that use our platform every day to build out a solution that is not only informed by the views of the industry, but custom made for it as well."
"Our next wave of product innovations are born out of direct feedback from our users and we look forward to being able to release them throughout 2025 as we continue to innovate the influencer marketing space".
Go Deeper: The win at AiMCO is only Fabulate’s most recent recognition; late last year, the Australian tech platform achieved a significant milestone, securing 10th place in the prestigious 2024 Deloitte Tech Fast 50 rankings.
Fabulate was co-founded four years ago by former senior Nine executives Ben Gunn and Nathan Powell, together with entrepreneur Toby Kennett and ex-Qantas executive Sachin Singh, with the aim of transforming the way brands engage in the social media and content marketing space.
*The author consults for Fabulate on PR and communications.
