AiMCO Awards: Jordan Barclay streams his way to Best Gamer
Jordan Barclay, aka Eystreem on YouTube, has been awarded AiMCO's Best Gamer and Streamer.
Jordan Barclay, aka Eystreem on YouTube, has been awarded AiMCO's Best Gamer and Streamer.
The prominent Australian gamer, who specialises in Minecraft content, has more than 11.8 million subscribers on the video platform. The Eystreem audience has around one-third of its views in the US, with a fairly even gender split. Almost 40% of his audience are aged 18-24.
Eystreem's channel is renowned for its engaging Minecraft tutorials, roleplays, myth explorations and pranks. His content appeals to a broad audience, offering family-friendly entertainment that combines storytelling, sketches and instructional guides within the Minecraft universe.
Barclay runs Spawnpoint Media, a Melbourne-based content agency, and last week he told Marketing Interactive that his business pulls in more than 100 million weekly views on its social channels.
“YouTube has had more viewership than Disney, Netflix and any major streamer for the last couple of years now,” Barclay told the publication. “We are essentially the modern home-viewing experience.”
