AiMCO Awards: Lily Huynh takes a bite out of the Food Creator space
Having won the title of Best Food and Beverage Creator at the 2024 AiMCO Awards, Sydney-based foodie Lily Huynh has created a large and highly engaged following through documenting her food adventures. She has clocked up an audience of 3.2 million followers on TikTok, and her content often features her trying, reviewing and rating street foods and restaurants from around the world.
Her videos average 1.1 million views and she has an engagement rate of 10.96%, much higher than the median engagement rate of around 1% for an influencer with over a million followers. Lily’s following is 80.09% women and The Philippines is most represented, with 15.94%. She also has significant fan bases in the United States, Mexico and Australia. She does best with the 18-24 demographic.
Her most popular videos are Buldak Carbonara Ramen & Pink Peach Ice Cup at a Korean convenience store, Eating at a 24 hour ramen convenience store with no staff, and mochi pounding in Japan.
@biteswithlily Who else loves tteokbokki? 😍🔥 #ricecake #tteokbokki #korea #food #busan #southkorea #busanfood #koreanfood #ricecakes #streetfood #foodmarket #foodreview ♬ Fallin' - 후아유
In 2024, Lily was nominated for Food Creator of the Year at the TikTok Australia and New Zealand Awards.
Lily also has a significant presence on YouTube, where she shares longer-form videos of her food adventures.
She can be reached at biteswithlily@mushroomconnect.com.au.
