AiMCO Awards: Luke Moore is the DIY Dad is on the tools in the creator space
Winner of Best Home/Lifestyle/Travel/Auto Creator at the 2024 AiMCO Awards, Luke Moore is a DIY enthusiast and renovation expert based in Perth, Western Australia. As a father of three, he shares his passion for home improvement through content across various social media platforms.
Luke has garnered over 686,700 followers and 8.4 million likes on TikTok, 1.3 million followers on Instagram, and 194,000 followers on YouTube.
Some of his most popular videos include Building more than just a DIY greenhouse, Transforming our front door using the power of paint, and Finally gave this garden the upgrade it deserves.
His audience is 59.13% men and he does best with the 25-34 demographic. Almost half of his audience is from the United States, and he also has significant followings in Australia, the United Kingdom, and Canada.
Throughout his DIY journey, Luke has partnered with brands including:
- Ryobi Australia: In a TikTok video, he built a DIY greenhouse for his brother-in-law, highlighting Ryobi tools in the process.
- Ekodeck: Luke featured Ekodeck composite decking boards in a patio renovation project, showcasing their products' ease of installation and aesthetic appeal.
Bunnings Warehouse: When transforming his door for DIY March, Luke highlighted products and contributed to the hashtag #bunningsinspo
