AiMCO panel next week: AI's impact on influencer marketing
The Australian Influencer Marketing Council (AiMCO) today announced an exclusive live panel event for its members, exploring how artificial intelligence (AI) is transforming influencer marketing in Australia.
The event, to be held in Sydney on Thursday, March 13, will deep dive into how AI is reshaping influencer marketing and what brands, agencies and creators need to know to stay ahead, including content optimisation, data intelligence and AI’s impact on influencer vetting.
Why it matters: AI has been a hot topic in influencer marketing in the past two years with discussions around the role of the technology, rise of AI influencers and how the technology can be used to scale campaigns and provide greater brand safety.
Go Deeper: The event will include a panel discussion, moderated by AiMCO managing director, Patrick Whitnall, with industry leaders offering insights into how members can use AI to measure success, predict content performance, and minimise brand safety risks, while also exploring the future of AI in the sector.
The panel will include Hypetap managing director, Bryce Coombe, Social Soup founder and CEO, Sharyn Smith, and Fabulate chief product & strategy officer, Nathan Powell. (Disclosure*)
The live AI event is is one of a number of education initiatives run by AiMCO for its members. Earlier this month, the organisation hosted sold-out sessions in Sydney and Melbourne focused on beauty influencer marketing, with more events to come later this year.
What they said: AiMCO managing director, Patrick Whitnall, said: “AI has officially entered the influencer marketing space and it’s changing everything. From finding the right creators to optimising content performance and measuring ROI with precision, AI is making influencer marketing smarter, faster and more effective than ever before.
“We know AI is an invaluable asset to our members, but it’s also constantly evolving – this event provides an opportunity for brands, agencies and content creators to stay at the forefront of change and ensure they’re harnessing the technology to deliver efficiencies and results.”
The AI event will be held on Thursday, March 13 from 8.30am at Fabulate’s office, Grafton Bond building, Suite 2.01, Level 2/201A Kent Street in Sydney. Click here to register.
*Disclosure: The author consults to Fabulate on PR and communications. Fabulate are the sponsor of this newsletter.
