AIMCO to host webinar on what creators should know on IP in campaigns
Influencer industry body AiMCO has announced a live webinar on protecting the intellectual property (IP) of creators in influencer marketing campaigns.
The session will be held Tuesday, March 25th at 11am (register here) with Tegan Boorman, Social Law Co. Founder and AiMCO Guiding Council Chair, and Adam Sulway, Maple Insurance & Risk Founder and Managing Director.
What they said: “Influencers have become powerhouses of content creation, generating collaborations, personal brands and content that reach millions of people. The industry is coming under greater scrutiny for legal compliance, such as in the areas of gifting and commercial partnership disclosure," said Patrick Whitnall, AiMCO Managing Director.
“However, as the industry continues to grow at pace, so does the need for influencers to protect their IP and ensure their work isn’t exploited without their permission. It’s often an area that isn’t top-of-mind for many brands, agencies and creators, but it’s critical, particularly as this content becomes more valuable."
Go Deeper: Boorman warned many creators don't feel they are equipped with the right legal knowledge to fully understand their rights.“Terms within Influencer Agreements setting out IP rights are some of the most important terms of the agreement, and a sound knowledge of the law and how commercial agreements can vary these rights is an important skill for any industry participant to possess," said Boorman.
"We will be taking a deep dive into the IP considerations relevant to most influencer marketing campaigns to bring awareness of some of the key issues to webinar attendees.”
Sulway added: “Whether you’re creating content, or developing the next influencer marketing campaign, IP is an important asset, arguably more valuable than the audience it reaches. Risk management is embedded within Influencer Agreements as they fundamentally set the roles and responsibilities of the contracting parties.
"When things go wrong, it is this agreement that will be tested. I’m looking forward to the webinar, and having the opportunity to discuss how insurance products can support both influencers and agencies when the rights to your IP have been infringed, or when someone is claiming you have infringed someone’s IP.”
The webinar is part of AiMCO’s commitment to providing education opportunities for the creator community.
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