Nic is the curator of The Social Hook. He is a former Head of Communications for both Nine and SBS. Prior to moving into communications he was a Media Writer for The Australian and Mumbrella.
TikTok
In an election campaign where the votes of young Australians will matter like never before, a new analysis of the respective leaders’ TikTok views and engagement has found Prime Minister Anthony Albanese’s TikToks have travelled further and gained more likes and comments. The Labor leader has significantly more likes
YouTube
The 2025 Federal Election has seen a four-way arms race with YouTube one of the central battlefields, new research by Brisbane-based video measurement firm Adgile has found. Disclosure*. As the campaign reaches the halfway point, an analysis of the first two and half weeks has found the number of political
Leading talent and creator agency Amplify has launched a new division – Amplify Screen – focused on helping creators and traditional talent crack opportunities in film, television, live theatre and advertising. Go Deeper: Heading up the new division is Naomi Hannan, who has been appointed Screen Agent. Hannan has seven years of
Case Studies
Fujifilm Australia has engaged leading Australian photography Instagrammer Tom Quan, as part of a campaign to promote its new GFX System Camera. GFX100RF. The campaign sees photographers given the opportunity to win to opportunity to attend three major events (where they will test the GFX100RF): the nation’s biggest fashion
Prominent Australian TikTokers Taz and Alessia have launched a new venture, Creators Club Australia, to help content creators professionalise and monetise their social videos. @tazandalessia INTRODUCING @Creators Club Australia 🫶🏻 if you’ve ever wanted to learn how to be a content creator… WE GOT YOU! Consider us your new mentors
Creator News
The Australian Electoral Commission (AEC) yesterday moved to clarify the rules around authorisations and collaborations for content creators who post political messaging during the Federal Election campaign. It is warning creators who are sharing political posts to ensure the authorisation is carried over even if the post is reshared or
Platform News
President Donald Trump has extended the deadline for TikTok to find a non-Chinese buyer by 75 days. The move comes despite strong speculation that a deal was close. According to media reports, the complicating factor has been Trump's latest round of tariffs which have angered the Chinese. Go
What your boss is reading... * AFR: A dedicated blog for all thing influencer in this election * Social Media Today: Instagram Chief Says Edits App Coming Soon * The Information: White House’s TikTok Proposal Raises Big Questions The Hook Taz and Alessia launches Creators Club Australia Prominent Australian TikTokers Taz and
Creator News
On Friday, the Liberal Party responded to The Australian Financial Review with a cheeky TikTok video, fronted by animated mouse Tim Cheese, after the newspaper asked about its TikTok video strategy in the campaign. @liberalaus 🧀 #timcheese #brainrot #australia #auspol #fyp ♬ original sound - Liberal Party of Australia In particular, the
Creator News
Based in Brisbane and the winner Comedy Creator of the Year at the 2024 TikTok Awards, family content creator Ilai Matangi and his kids have amassed a following of more than 2.1 million on TikTok and 1 million on Instagram. Always quick to jump on the latest trends, Ilai
Hot Jobs
Each week The Social Hook publishes a selection of Hot Jobs available in the influencer, PR and communications space. If you have a job that you would like featured in Hot Jobs please reach out to us with a link to your LinkedIn post.
Creator News
Prominent creator Abbie Chatfield, last night, took aim at the Liberal Party following an investigation by The Australian Electoral Commission (AEC) into whether her political posts were paid ads. Go Deeper: On Wednesday night, The Sydney Morning Herald reported that the AEC is reviewing whether posts, where she interviewed Prime