Campaign of the week: Fujifilm offers unique photo opportunities to amateur photographers

Campaign of the week: Fujifilm offers unique photo opportunities to amateur photographers
Image generated with the assistance of ChatGPT

Fujifilm Australia has engaged leading Australian photography Instagrammer Tom Quan, as part of a campaign to promote its new GFX System Camera. GFX100RF.

Click here to view Instagram

The campaign sees photographers given the opportunity to win to opportunity to attend three major events (where they will test the GFX100RF): the nation’s biggest fashion event, Australian Fashion Week, the country’s tallest mountain, Mount Kosciuszko, and Opera Australia’s latest performance at the Sydney Opera House.

Go Deeper: One photographer will be chosen for each of these incredible gigs based on their portfolio and a short 150-word summary on why they feel they should be hired for FUJIFILM Australia’s GFX Gigs. They will then be kitted out with the new GFX100RF camera, which they will use to capture content at their assigned gig.

What they said: “One of the most rewarding aspects of my role at FUJIFILM Australia is watching our creator community thrive. Their creativity and passion for visual storytelling continue to inspire us, and we’re always seeking new and innovative ways to further support their craft," said Shaun Mah, General Manager of the Electronic Imaging & Optical Devices Division at FUJIFILM Australia

"We’re thrilled to launch the GFX Gigs series and offer these incredible experiences to our community. Whether it’s capturing the breathtaking landscapes of Mount Kosciuszko, chasing the buzz of a high-energy fashion show, or documenting Mozart’s The Marriage of Figaro—there’s something for everyone."

"Each GFX Gig will be shot with our new GFX100RF camera. With its stylish, lightweight design, 35mm fixed lens, and large format sensor, it’s the perfect camera for our gig photographers to continue pursuing their craft!”

Photographers can apply for the three GFX Gigs here for the chance to enter the photographic competition.

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