Creator Brad Canning named Chair of AiMCO Influencer Committee
Industry body AiMCO (The Australian Influencer Marketing Council) has announced technology creator Brad Canning as the Chair of its new influencer advisory-committee, which will be dedicated to advocating for its influencer and creator members.
Why it matters: The appointment comes at a time when there is a growing numbers of issues that impact creators being picked up by AiMCO and the new committee's role will be the conduit between the body and the AiMCO board.
What they said: “When looking for a Chair for our new sub-committee, we wanted someone with a clear understanding of AiMCO’s purpose, and the ability to lead by example, and encourage and influence – Brad has all these qualities and more, and his fellow committee members clearly agreed," said Patrick Whitnall, Managing Director of AiMCO.
“Brad is a market-leading and award-winning creator, with a deep understanding of the industry and its unique challenges. He is someone who has always leaned into the sector, taking the time to understand the business and best practices. He has always championed his peers and the growing creator community - I am looking forward to working with him to create new pathways, structures and opportunities to support creators – the true heartbeat of our industry.
Go Deeper: Canning is a Melbourne-based home, tech and lifestyle creator who has more than 700,000 followers across TikTok and Instagram.
@brad The new iPhone 16e! 🤩 This little guy can do so much! Follow along for a more in-depth review soon! #apple #iphone #iphone16e #tech
♬ Yacht Club - MusicBox
He also has extensive agency experience, having worked as Social Creative Lead for DDB Group Melbourne.
“The influencer marketing industry is ever evolving – that’s why having a dedicated space where creators can come together to discuss challenges and drive meaningful change is so important.
“This sub-committee isn’t just about conversations – it’s about making things easier for creators and marketers alike, ensuring the industry continues to grow in a way that benefits everyone."
Other members of the 2024/25 sub-committee include influencers Matty J, Madeleine Spencer and Taz & Alessia, Spawnpoint Media CEO, Jordan Barclay, and creators Vanessa Li and Nicole Wade, owner of Princess Honeybelle.
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