Creator Spotlight: Jimmy Rees
In Australia, Jimmy Rees is one of our most high-profile creators with following across TikTok, Instagram, and YouTube. He is known for his comedy, particularly his "The Guy Who Decides..." and "Past The Test" videos.
@jimmyrees Well wen you out it like that!! JASON JASON JASON!! #theguywhodecides #jasonjasonjason #funny
♬ original sound - JimmyRees
Jimmy Rees started out in television, becoming a household name as "Jimmy Giggle" on the ABC children's program Giggle and Hoot, a role he held from 2009 to 2020.
After leaving the show, he turned to social media, and now makes skits about day-to-day life. His series include: Meanwhile In Australia, The Guy Who Decides, and First Time. His most popular series, however, is Pass The Test, with his most liked videos being The test to become a nurse, The test to become a lawyer, and The test to work in hospitality.
@jimmyrees What SHOULD be on the test to become a Nurse 😅 #nurses #nursing
♬ original sound - JimmyRees - JimmyRees
Jimmy has a particularly high engagement rate for his audience of 1.7 million, coming in at 13.78%. The median engagement rate for an influencer with over a million followers is between: 1.02% - 1.29%.
Around 40% of his audience is Australian, with Jimmy also finding significant audiences in the United States, the United Kingdom, and Canada. His gender breakdown is fairly even, with women coming out on top at 58.79%. He does best with 18-24s.
He has worked with several brands including Audible, Codral, and Every Plate.
In 2024, Rees co-authored a children's book titled Ollie and the Spectral Spectacles in collaboration with Gumtree, aiming to teach kids about financial literacy.
Rees can be reached at david@redmgmt.com.au.
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