World's biggest YouTuber Mr Beast's $5bn valuation
Last week media reports emerged that the world's biggest YouTuber Mr Beast was raising $200m to expand his empire at a $5bn valuation.
Why it matters: The Verge got hold of his investor deck and noted that increasingly Mr Beast, aka Jimmy Donaldson, is selling products through a series of fast-moving consumer goods (FMCG), such as his Feastables chocolate brand.
It also noted product sale revenues matched the video revenues in 2024 and were expected to exceed them in 2025.
Go Deeper: Mr Beast is the biggest YouTuber in the world with more than 370m followers.
The Guardian reports he plans to use the money to create a holding company for his growing empire, which includes a video production company, his chocolates brand and snack business Lunchly. His business generated more than $400m in sales last year, but is not profitable.
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