Fayt launches $10,000 competition for unsigned models
Leading women's clothing label Fayt has launched a competition seeking unsigned models for its clothing shoots with founder Brittney Saunders offering $10,000 to the successful applicant.
What they said: In a new video Saunders said: "Do you want to win a $10,000 modelling contract with Fayt? If yes we want to hear from you because we are hosting the Fayt unsigned model search. We want you to model for us and we don't care if you don't have any experience."
@faytlabel Have you ever wanted to model for Fayt? ✨ We are beyond excited to be hosting our first ever Fayt Unsigned Model Search where one lucky applicant will win a $10,000 paid modelling contract with Fayt. Alongside this there will be a lot of other opportunities for other applicants! ✨ HOW TO APPLY ✨ • Click the link in our bio to apply! You will also find a link to our website with all of the nitty gritty details! • Applications close Monday February 17th @ 11:59pm AEDT ✨ WHO CAN APPLY ✨ • Applicants must reside in NSW, QLD & VIC and must live within close proximity to Brisbane, Sydney, Melbourne & Newcastle - unfortunately we are not looking for applicants outside of these areas • Anyone can apply, no modelling experience needed! You just have to have a love for all things fashion, content creation and being confident! • Applicants must be 18 years old or above ✨ THE GRAND PRIZE ✨ • The grand prize winner will win a $10k, 12 month signed modelling contract with Fayt • Despite there being only one winner, there will be plenty of other opportunities for other successful applicants, please find all of these details on our website! ✨ HOW DOES IT WORK? ✨ • The Fayt team will go through all online applications and contact shortlisted applicants via email to be invited to an in-person casting day. • The in-person casting days will be happening on the following days & times, if successful in the online application, you must be available to attend the casting on the allocated days in your city: * Sydney, Tuesday 11th March * Brisbane, Wednesday 12th March * Melbourne, Thursday 13th March * Newcastle, Friday 14th March For all other information, please head to our info page linked in our bio! We are so excited to be hosting our first ever Unsigned Model Search and please know that we’re incredibly grateful for your time, effort, and support of Fayt. No matter the outcome, we’re so proud to have such an amazing community of people who continue to inspire us every day. The Fayt team xx
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Applicants will need to be from Queensland, NSW or Victoria and can apply online.
Why it matters: Saunders has built the Fayt brands largely through social media and in particular the use of TikTok, Instagram and YouTube videos. Both she and the Fayt brand regularly post behind the scenes videos and often capturing content which is on trend.
She first amassed a significant following on YouTube through posting videos of her life adventures as a teenager.
She has since used that following to help launch businesses including FAYT, Form Active, Staple Swim, Outdo Collective, Outdo Espresso and Flamingo Coffee.
On TikTok Fayt as a brand has more than 180,000 followers while Saunders has built a following of nearly half a million followers. Both accounts have similar followings on Instagram
