Ilai Matangi tells the real and hilarious stories of Dads in Australia
Based in Brisbane and the winner Comedy Creator of the Year at the 2024 TikTok Awards, family content creator Ilai Matangi and his kids have amassed a following of more than 2.1 million on TikTok and 1 million on Instagram.
Always quick to jump on the latest trends, Ilai documents daily life, the pranks he plays on his three youngest daughters Mia, Mele, and Nini (who somehow always manage to get the upper hand), and showcasing Tongan culture.
@havea_676 ♬ Fine, I'll Do It Myself - İzmir
The country most represented in Ilai’s audience is Australia, with 32.87%. New Zealand and Fiji also make the top five countries represented, with 9.89% and 5.65% respectively. The family is most popular with the 18-24s demographic, with the audience skewing slightly to women at 55.30%. He has an engagement rate of 7.79%.
Some of his most popular videos involve making the most of trends such as the flinch test, “We Listen and We Don’t Judge”, and the Superman trend.
@havea_676 Yea we aint doing this trend
♬ original sound - Havea676
“I started creating videos with my girls for our own entertainment, for our own laughs. And it’s still for laughs, it’s just for laughs on a different level now,” Ilai said after the TikTok Award win. Joking about how his daughters reacted, he said “As soon as we were driving back home, the arguments in the back were already like, ‘Nah, you all know it was me that makes the TikTok better’.”
He is represented by Ivy Talent.
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