Jordan Barclay to share insights on changing home viewing experience
One of Australia's most successful YouTubers and gamers, Jordan Barclay, is set to host an AiMCO webinar where he will share how brands, agencies and creators can retain their audience in the modern home viewing experience.
The session, to be held on Tuesday, 1pm on April 8, will focus on repeat viewership, brand integration and producing successful, brand-safe content.
What they said: “We’re incredibly lucky to have someone of Jordan’s talent and innovation on hand to share his journey and learnings with our members," said Patrick Whitnall, AiMCO Managing Director.
“Jordan’s work around audience retention, monetisation and platform strategy has made him a sought-after expert for brands looking to capture attention in the current digital media landscape.
"This webinar is a unique opportunity for our members to gain valuable insights on the future of content creation and audience engagement from someone right at the heart of production and creation. As an organisation, we need to explore how to hold more attention than traditional media, particularly in light of the shift to streaming and non-traditional viewing models.”
Go Deeper: Barclay is one of Australia's most prominent gamers, who specialises in Minecraft content. He has more than 11.9 million subscribers on the video platform and has also built his own media business, Spawnpoint Media, which was recently featured in the Australian Financial Review.
His YouTube channel Eystreem, has around one-third of its views in the US, with a fairly even gender split. Over 40% of his audience are aged 18-24.
Barclay said: "This AiMCO session will focus on what works in the modern home viewing era, and why Spawnpoint Media is leading in this space. We’ll also unpack our successes to take a closer look at why our entertainment resonates with youth and families.”
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