Media Watch tackles Budget lock-up fracas

The ABC's Media Watch program last night tackled the media debate around the Government's decision to allow a dozen Instagrammers into the Federal Budget calling the access they were given "nothing less, than extraordinary."

The program, which covers major media issues, tackled the communications strategy which has seen: "both sides of politics are now very focused on these new opinion-makers and have been taking to social media with gusto in the lead up to the election."

What they said: "Your first few Budget lock-ups are intimidating. Well they were for me, anyway", said Linton Besser, Host of the ABC's Media Watch. "Even with experienced colleagues to help. Even just reading the papers is a significant challenge in the six hours you are given before the treasurer's speech. So, I can't imagine how difficult it would be to do that with little experience or institutional backing behind you."

Journalists vs Influencers: A Rubicon Crossed — The Question Is, Where to Next?

This week saw a media kerfuffle erupt over the Government’s decision to allow a dozen or so Instagram creators into the Budget lock-up. The decision, which as many have noted was a clear political strategy on the part of the government, has generated numerous headlines and media spots, with

The Social HookNic Christensen

Why it matters: The government's decision to allow influencers into the Budget lock-up and on election campaign buses has raised eyebrows, among some in the media who have questioned if this is an attempt to avoid scrutiny by traditional media. Creators have responded that they have new, younger audiences that are not necessarily consuming mainstream media.

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