Newsletter - March 14
Thank you to the couple hundred people who signed up to be part of Week one of the regular curated editions of The Social Hook. Based on feedback I've been getting (and please keep it coming...) I'm going to send the second newsletter each week on Fridays rather than Thursdays.
If you find this newsletter useful, can I ask you to do me a favour and forward it to a colleague or colleagues? They can check out the full offering and subscribe to our newsletter here.
Cheers Nic
What your boss is reading...
- Mi3 - Australian brands last year poured US$520 million into influencer marketing
- Mi3 - The a2 Milk Company takes influencer plunge
- Platformer - There are two TikToks now
- AFR - Meta begins testing its first AI training chip to challenge Nvidia
The Hook
Australia's influencer marketing leaders lay out how they are using AI to scale their operations
AI technology is already being used to drive efficiencies and deliver better campaign outcomes and insights across Australia's influencer marketing sector.
That was the main finding from Thursday's AiMCO AI and influencer marketing panel, which saw Social Soup's Sharyn Smith, Hypetap's Bryce Coombe and Fabulate's Nathan Powell sit down to discuss how they were each using the technology in their businesses. Read more.
The Hold
Who is the American influencer capturing global headlines for taking a joey wombat?
The past 24 hours have seen global media headlines generated after travel Instagrammer and TikToker Sam Jo went viral for posting a video in which she appears to have taken a baby wombat from its mother. Read more.
Potential TikTok sale a hot topic at SXSW
Discussion of the potential forced sale of TikTok in the US has been a hot topic at the South by Southwest (SXSW) conference this week. Read more.
What to know about Instagram's new ‘Blend’ reels test
Instagram appears to have launched a new "blend" reels feature that creates a shared AI-recommended reels feed for you and a friend. Read more.
Pinterest begins labelling AI content
Pinterest has begun labelling AI-generated content as the platform works to combat a growing wave of machine-generated content. Read more.
Ogilvy Health launches specialist influencer offering in Australia
Ogilvy Health Australia has announced the Australian rollout of its global Health Influence offering to provide specialist pharmaceutical, healthcare and wellness brands access to the rapidly expanding creator economy. Read more.
Honestly we couldn’t live without these four things, especially the last one 🤭 #ohpieceofcandy #ad
The Conversion
Media wrap: What you need to know about Unilever's decision to double down on creators
One of the biggest news stories for creators this week was the new CEO Unilever declaring that one of the world's largest consumer goods companies would massively increase its spend on influencer marketing. Read more.
Hot Jobs - Seven, Qantas, ASIC, Amplify
Each week The Social Hook publishes a selection of hot jobs available in the influencer, PR and communications space. If you have a job you would like featured please reach out to us. Read more.
