Newsletter: How finance creators drove the interest rate discussion

Newsletter: How finance creators drove the interest rate discussion

What your boss is reading...


The Hook

The finance creators driving the social interest rates discussion

L:R Finance Creators Michael Rusli, Mark Bouris, Ellie Zahos, Nira Thambilpillay, David Pelligra

It was perhaps one of the most watched Reserve Bank interest rate decisions in recent memory. And you have to hand it to Yellow Brick Road chairman Mark Bouris, he kinda summed up the national mood on Tuesday afternoon... Read more.



The Hold

Creator Spotlight: Max Veifer the Israeli creator who drew global headlines for his nurses interview

Israeli Creator Max Veifer

In the past week, one of the biggest news stories in Australia was driven by a video interview by Israeli creator Max Veifer. His video allegedly showing two NSW nurses bragging about refusing to treat and potentially killing Israeli patients kicked off a national firestorm. Read More.

The five things we learnt from YouTube's 20th Birthday post

YouTube celebrated 20 years laying out clear markers for its future

This week saw video platform YouTube celebrate its 20th birthday but in marking the occasion YouTube CEO Neal Mohan has laid out some clear territory markers on where he sees the platform goiing - in particular in the areas of television and podcasting. Read More.

What to know about the new CapCut challenger from Instagram 'Edits'

TikTok vs Insta which platform will win the editing app war?

Instagram is set to launch its challenger to the popular video and photo editing app CapCut app in March according to reports. Read more.

Can Buzzfeed challenge the might of the Social Giants?

If anyone can challenge the might of Meta, TikTok and YouTube is it Jonah Peretti?

Earlier this year Buzzfeed founded Jonah Peretti signalled plans to launch a new social platform with the aim of making the internet "fun again". Read more.

Facebook live streams will now disappear after 30 days

Creators with FB Live videos on their page need to download them ASAP

Creators are being warned that, beginning February 19, live streams on Facebook will now only be hosted on the platform for 30 days. Read more.


Don’t mind me, just finding the perfect influencer for your campaign 😌💅🏼 #fabulate  #ad


The Conversion

Leveraging Content Creators and Short-Form Video for TikTok Reach and SEO Success

Gunn: There are some easy ways to make SEO work better using Social Video

How can brands better leverage content creators and short form video for success in both social and search? Fabulate's Ben Gunn has some suggestions. Read More.

In Other News

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The Social Hook is a biweekly newsletter aggregating and celebrating the best of the Australian and New Zealand Creator Economy.