Nova announces partnership with AIIMS Creator Hub
Radio network NOVA Entertainment has announced a new partnership with AIIMS Creator Hub, which is run by former producers for Kyle and Jackie O, Pedro Cuccovillo Vitola and Joshua Fox.*
Cuccovillo Vitola and Fox joined forces to launch AIIMS Creator Hub in January and have been behind the MAFS Funny podcast which, in recent weeks has garnered national headlines for its criticism of Married at First Sight.
Go Deeper: The partnership sees Nova Podcasts add the AIIMS podcasts, which includes The MAFS Funny podcast but also It's Not Me, It's You and I Wear The Pants podcasts, to its suite of entertainment titles.
MAFS Funny has been around for a number of years as a satirical Instagram account, focused on mocking amusing moments from one of Australian TV's most popular shows, but this year launched a podcast with Fox aiming to become the go-to destination for fans of Married at First Sight. The podcast has had more than 1m downloads since January.
What they said: “At Nova Podcasts, we’re always looking for opportunities to partner with creators who not only understand their audience but also how to mobilise them," said Rachel Corbett, NOVA Entertainment’s head of podcasts and digital content, said the partnership with AIIMS Creator Hub is a significant addition to Nova Podcasts:
“We want to work with podcasters who understand how to build buzz, think outside the box and galvanise an audience around their content. I look forward to MAFS Funny being the first of many shows from Pedro and Josh to do that.”
Interested in a twice weekly snapshot on the latest happenings across the Australian Creator Economy? Click here and hit subscribe.
*Disclosure. The author does consulting to industry body Commercial Radio & Audio CRA. Nova is a shareholder of CRA.
