Newsletter - April 1
What your boss is reading...
- Rear Window: Facebook’s biggest enemy was on Twiggy’s payroll
- Social Media Today: Analysis - xAI Acquires X in a Deal That Secures the App’s Immediate Future
- Reuters: Trump says TikTok sale deal to come before Saturday deadline
- AFR: Labor’s latest excuse for YouTube ban exemption
- The Business of Balance: Day Management's Genevieve Day on being a 'recovering girl boss'
The Hook
Tennis and social media power couple Kyrgios and Hatzi reportedly call it quits
One of Australian tennis's most prominent social media couples has reportedly broken up with News Corp reporting over the weekend that Australian tennis star Nick Kyrgios and Instagram creator Costeen Hatzi had ended their relationship.
Go Deeper: Hatzi is a prominent Australian creator who has more than 180,000 followers on Instagram and 85,000 followers on TikTok. She has been with Kyrgios, who has some four million followers on Instagram, for the past four years often travelling with him, when he is on tour. Read more.
The Hold
Will Trump extend US TikTok ban deadline as April 5 looms?
Speculation is mounting over whether President Donald Trump will extend a looming US ban on the TikTok platform.
In January, following a short period when the app went dark, Trump extended a deadline to April 5 for Chinese parent company ByteDance to divest its US operations. Despite multiple potential buyers emerging no final sale has materialised. Read more.
Jasmine TXO dances her way to more than 6m followers
Melbourne creator, Jazz (who goes by @jasminetxo online), is known for her dance videos and comedy skits. With 6.3 million followers, Jazz has found her niche teaching people how to do popular TikTok dances (or dances from movies and TV shows) by breaking them down into easily-to-follow instructional videos. Read more.
Media Watch tackles Budget lock-up fracas
The ABC's Media Watch program last night tackled the media debate around the Government's decision to allow a dozen Instagrammers into the Federal Budget calling the access they were given "nothing less, than extraordinary." Read More.
Related Coverage: Journalists vs Influencers: A Rubicon Crossed — The Question Is, Where to Next?
Vaseline taps Mon & Han for new brand campaign
Vaseline has selected TikTokers Mon & Han for a new campaign which uses creativity and humour to showcase the brand's long-lasting moisturisation benefits in unique ways. Read more.
Instagram finally adds 2x speed
Instagram is now letting users watch its videos at 2x speed in a move that has long been requested.
Why it matters: The feature, which has been a popular function on rivals TikTok and YouTube, allows users to consume content at greater speed. Read more.
The Conversion
TikTok trends for agencies and brands - March
Each month Fabulate’s head of strategy and talent Lucy Ronald looks at the biggest trends and sounds on TikTok over the past month and why it’s been taking over our algorithms.
Gremlins, step machines and overcoming temporary setbacks (put to music, obviously) the past month had it all on TikTok. Read More.
Hot Jobs - The PR Hub, ID Collective, Publicis, Kapitol Group, Employment Hero
Each week The Social Hook publishes a selection of Hot Jobs available in the influencer, PR and communications space. Click here to see some of this week's jobs.
