Agency News
Drake is Down Under for his Anita Max Win Tour, and has caused a stir online with a single orange slide. Last week, a video of the Canadian rapper throwing an orange slide at a drone that was supposedly spying on his Crown Towers penthouse went viral. Whether the original
Case Studies
A new report claims that TikTok ranks among the top-performing media channels, with 75% of advertisers in the study stating they achieved their highest ROI on the platform. The report, by advertising holding company Dentsu and TikTok for Business, reported an average short-term ROI of 11.8 and noted the
Platform News
Media reports overnight claim Meta wants to regain some of its 2000s coolness with The Information reporting that the platform has consulted some of the biggest creators in the world - like MrBeast and Mark Rober - in order to Make Facebook Cool Again What they said: YouTuber Rober told
Agency News
Leading Australian influencer marketing platform Fabulate has welcomed former senior GroupM executive Terri Owens to the new role of Client Service and Operations Director. In the new role Owens will have responsibility for overseeing client service and operations as Fabulate, who was last year named in the top 10 of
Creator News
Fitness Creator Kayla Itsines is one of Australia's most prominent creators, with over 15 million followers on Instagram. But a video over the weekend taking aim at the "sexualisation of the fitness industry" has sparked headlines, a social backlash, and seen Itsines take down the original
Creator News
Diver and Podcaster Sam Fricker has taken aim at The Sydney Morning Herald over a recent news story claiming his recent interview with Opposition Leader Peter Dutton was a "flop" because it only had 4,600 views on YouTube. @samfricker My response to the @Sydney Morning Herald Article
Creator News
It was perhaps one of the most watched Reserve Bank interest rate decisions in recent memory. And you have to hand it to Yellow Brick Road chairman Mark Bouris, he kinda summed up the national mood on Tuesday afternoon.
Perspectives
How can brands better leverage content creators and short form video for success in both social and search? Fabulate's Ben Gunn has some suggestions. As the digital landscape evolves, short-form video has emerged as a vital tool for brands to enhance their SEO on Google and expand their
Creator News
In the past week, one of the biggest news stories in Australia was driven by a video interview by Israeli creator Max Veifer. His video allegedly showing two NSW nurses bragging about refusing to treat and potentially killing Israeli patients kicked off a national firestorm. While Veifer may only have
Creator News
What your boss is reading... * SMH: Dutton's podcast debut was a ratings flop * AFR: YouTube's social media ban exemption under fire as rivals seethe * Mi3: Brand safety fail: Allegations platforms served top brand ads on explicit sites * ICYMI: Unpacking Duolingo's Linkedin Playbook * Tubefilter: Roblox
Platform News
Creators are being warned that, beginning February 19, live streams on Facebook will now only be hosted on the platform for 30 days. The company made the announcement on a blog on the site, warning they will be automatically be removed after 30 days and announced a new tool to
Platform News
Pinterest has dropped its annual Pinterest Predicts report, looking into the crystal ball to get a heads up on the major trends of 2025.Pinterest brags an 80% accuracy rate with these reports, so they're worth paying attention to! 1. Cherry red is on the rise In the