Hot Jobs
Each week The Social Hook publishes a selection of Hot Jobs available in the influencer, PR and communications space. If you have a job that you would like featured in Hot Jobs please reach out to us with a link to your LinkedIn post. Interested in a twice weekly snapshot
Creator News
One of Australian tennis's most prominent social media couples has reportedly broken up with News Corp reporting over the weekend that the Australian tennis star Nick Kyrgios and Instagram creator Costeen Hatzi had ended their relationship. Go Deeper: Hatzi is a prominent Australian creator who has more than
Platform News
Speculation is mounting over whether President Donald Trump will extend a looming US ban on the TikTok platform. In January, following a short period when the app went dark, Trump extended a deadline to April 5 for Chinese parent company ByteDance to divest its US operations. Despite multiple potential buyers
Platform News
Instagram is now letting users watch its videos at 2x speed in a move that has long been requested. Why it matters: The feature, which has been a popular function on rivals TikTok and YouTube, allows users to consume content at greater speed. What they said: “Today, we’re globally
Creator News
This week saw a media kerfuffle erupt over the Government’s decision to allow a dozen or so Instagram creators into the Budget lock-up. The decision, which as many have noted was a clear political strategy on the part of the government, has generated numerous headlines and media spots, with
Case Studies
Supermarket chain Woolworths and cosmetics brand MCoBeauty have launched a TikTok promoting a half price sale on selected MCoBeauty cosmetics, skin and sun care. The video has had more than 1.7m views in a week. @woolworths_au 💃🕺 Our Woolworths team is bringing the moves and the deals! 💥✨ Don'
Agency News
We Are Social Australia CEO Suzie Shaw has been promoted to the new role of Asia-Pacific CEO. Shaw will continue to lead the Australian office of the socially-led creative agency but will also now be responsible for driving the agency’s growth across Asia-Pacific. What they said: "I’m
The Creator Economy week in review - (TLDR version): The big creator story this week was the fracas over Instagrammers being allowed into the Federal Budget lock-up. I've tried to sum up what it all means for journalists, PRs, and creators (including the longer term impacts) here. But
Creator News
Industry body AiMCO (The Australian Influencer Marketing Council) has announced technology creator Brad Canning as the Chair of its new influencer advisory-committee, which will be dedicated to advocating for its influencer and creator members. Why it matters: The appointment comes at a time when there is a growing numbers of
The past 36 hours have seen a number of media headlines surrounding the Albanese Government's decision to allow influencers into the budget lockup (and also the buses on the looming Federal Election campaign). As today's edition of The Australian Financial Review points out, there appears to
Creator News
In recent days you may have seen videos or memes online surrounding Saratoga Water and dunking your face in ice. Here's what's going on... TikToker and fitness creator Ashton Hall posted this video of his morning routine, which has so far had more than 5m views.
Platform News
Leading Australian creators including Jiny Maeng, Relatables, Tina Rahimi, and Milly Rose Bannister are part of a new mental health series Asking for a M8, aimed at a Gen Z audience. What they said: In the introduction video, Bannister explains the purpose of the series: "we are tackling your