Agency News
Radio network NOVA Entertainment has announced a new partnership with AIIMS Creator Hub, which is run by former producers for Kyle and Jackie O, Pedro Cuccovillo Vitola and Joshua Fox.* Cuccovillo Vitola and Fox joined forces to launch AIIMS Creator Hub in January and have been behind the MAFS Funny
Creator News
It was the 30-second TikTok that, in less than five days, became a global ad for Australia. Last Friday, TikToker Molly-Mae, who has only around 1000 followers, posted a video of Bondi at sunrise writing: "I swear Australia is a different planet. Everyone else in the world: snooze alarm.
Creator News
Ash Hodgkinson, professionally known as Ash Magic, is an Australian magician, actor, author, and creator. He developed an interest in magic at the age of 11 after witnessing a street magician's performance in Sydney's Pitt Street Mall. Inspired, he began busking in the same location, honing
Newsletters
What your boss is reading... * SMH: Labor removes social meme based on racist T-shirt * Status: Threads was once a promising "Twitter killer" but could it be a cautionary tale? * Social Media Today: Snapchat CEO Talks Zuckerberg, Content Moderation, AR Glasses and More * AFR: The Australian YouTuber who turned
Platform News
Last week, Meta announced it was rolling out its AI chat function across Europe, overcoming data protection rules that had hamstrung previous rollouts. Meta began the rollout of its AI product in the US in September 2023, India in June 2024, and the UK in October. According to a blog
Creator News
ABC presenter Tony Armstrong has hit back at the ongoing racism he experiences on social media with a comedy sketch video launching Furore, the “grammar app keeping racists safe online by helping them spell their outbursts correctly”. The video, which has already had 1.2m views on Instagram, highlights the
Creator News
One of Australia's most prominent fashion creators, Sophia Begg (@sophadophaa), has touted the success of a recent trip to New York for Maybelline. @sophadophaa Best day ever!!! 🍒⭐️🗽🥨💋@Maybelline NY ad #maybellineaunz #ad #houseofmaybelline #teddytint #superstaylumimatte ♬ It girl, Fashion, Glamour - Athostvz What they said: "The iconic @sophadophaa
Hot Jobs
Each week The Social Hook publishes a selection of Hot Jobs available in the influencer, PR and communications space. If you have a job that you would like featured in Hot Jobs please reach out to us with a link to your LinkedIn post.
Creator News
If you have ever gone down the rabbit hole of the Amalfi Jets TikTok account you'll know it's a hilarious place, filled with characters like McKenna and the often crazy stories of the team fulfilling the wishes of the ultra wealthy. But Amalfi Jets has built
Creator News
In Australia, Jimmy Rees is one of our most high-profile creators with following across TikTok, Instagram, and YouTube. He is known for his comedy, particularly his "The Guy Who Decides..." and "Past The Test" videos. @jimmyrees Well wen you out it like that!! JASON JASON JASON!
Creator News
In recent days, there has been media outrage over a new trend involving a "Chubby" filter, an AI-powered effect that alters users' appearances to make them look heavier. Go Deeper: While some users have engaged with this filter in a lighthearted manner, a significant backlash has emerged,
Newsletters
The creator economy week in review - (TLDR version): This week saw creators reminded that just because AI gives you the ability to (in this case, to make an image of yourself chubby) doesn't mean you necessarily should... Meta in Australia went on the front foot pointing out