Platform News
Social platform Meta has done a media blitz weeks ahead of the expected federal election, where it has promised: "a comprehensive approach to help ensure the integrity of elections on our platforms." Go Deeper: In a blog post, the company announced several steps to combat election-related misinformation on
Creator News
Influencer industry body AiMCO has announced a live webinar on protecting the intellectual property (IP) of creators in influencer marketing campaigns. The session will be held Tuesday, March 25th at 11am (register here) with Tegan Boorman, Social Law Co. Founder and AiMCO Guiding Council Chair, and Adam Sulway, Maple Insurance
Creator News
Fashion retailer The Iconic this week launched an activation that saw creators and customers invited to a live stream of their outfits in-store with those looks then live streamed as banner ads. Among the creators who were invited to participate were Instagrammers Fashionista in Suburbia, Bella Cicero, Nadine Kisimba, and
Platform News
Vice President JD Vance has told the media that he expects a deal to be secured for the future of TikTok in the US before a looming April 5 deadline. What he said: “There will almost certainly be a high-level agreement that I think satisfies our national security concerns, allows
Creator News
In the world of Australian creators, Abbie Chatfield is one of the most prominent voices, particularly on TikTok (618k followers) and Instagram (529k followers). Hardly a week goes by when Chatfield doesn't grab media headlines. Be it for her views on MAFS, politics, relationship advice or anything in
What your boss is reading... * AFR: ‘Irrational and indefensible’ YouTube call was government’s alone * Mediaweek: Kinesso's Alexis Whelan has a new creator/trends focused column: 'From My Feed' * SMH: The influencer who grabbed a wombat made bold claims about Australia. We fact-checked them * ABC Listen:
Creator News
Facebook is now giving creators worldwide the ability to earn money from views on public stories. The option is available to creators in the Facebook Content Monetisation program and has no threshold required. Payouts are based on content performance. What they said: In a Facebook video creator, Rick Wiggins, aka
Creator News
Jess Pryles is an Australian creator, now based out of Texas, who has built her online following around live fire cooking. The chef, who got her first taste of live fire cooking during a trip to Texas back in 2008, has now built an audience of hundreds of thousands on
YouTube
Reports last week in the US said some of the world's biggest YouTubers were planning to host their own TV style Upfronts. Go Deeper: Among those set to appear at creator talent firm Spotter's showcase are: MrBeast, Dude Perfect, Ryan Trahan, Kinigra Deon, Rebecca Zamolo, Jordan
Creator News
US influencer Sam Jones who sparked a media storm after grabbing a joey wombat has left the country but claims she was only trying to ensure the baby wombat's safety while also raising questions about the government's 'slaughter of wombats'. What they said: In
Meta has confirmed it will begin the testing of its new Community Notes feature for monitoring misinformation on its platforms this week. What they said: In a blog post, the company said as of March 18 it will begin allowing contributors "from our community to write and rate notes
Hot Jobs
Each week The Social Hook publishes a selection of Hot Jobs available in the influencer, PR and communications space. If you have a job that you would like featured in Hot Jobs please reach out to us with a link to your Linkedin post.