Platform News
There is now less than a month until the extension on a US ban on TikTok is meant to come due. While President Donald Trump has signaled he'd consider extending the deadline on the ban, all eyes will be on South by Southwest, this week, with potential bidders
Platform News
At the recent AiMCO awards the Fabulate team grilled some of Australia's top creators and ad execs about which is their favourite social platform and why... Here are their answers: View this post on Instagram A post shared by Fabulate (@fabulatehq)
Each week The Social Hook publishes a selection of hot jobs available in the influencer, PR and communications space. If you have a job you would like featured please reach out to us with a link to your Linkedin post.
Creator News
One of Adelaide's most prominent food creators, Brenda Loveday has quit the trendy Adelaide restaurant Nina, which she co-owned with top chef and ex-partner Leonardo Moreira Loureiro. View this post on Instagram A post shared by Brenda Loveday (@freakyfeedsaus) What they said: In a post on Instagram she
Creator News
The Australian Electoral Commission (AEC) has arrived on TikTok just weeks before a Federal Election is due to be called. @auselectoralcom we’ll explain hung parliament if you explain brain rot ♬ original sound - AEC Why it matters: The AEC's social media is regarded as one of the
Agency News
The Australian Influencer Marketing Council (AiMCO) today announced an exclusive live panel event for its members, exploring how artificial intelligence (AI) is transforming influencer marketing in Australia. The event, to be held in Sydney on Thursday, March 13, will deep dive into how AI is reshaping influencer marketing and what
Creator News
Welcome to The Social Hook, a bi-weekly newsletter for creators and anyone interested in navigating the constant changes in the Creator Economy. My name is Nic Christensen and I’ll be overseeing this new curation-focused newsletter (available Tuesdays and Fridays at 8.30am if you want to subscribe - click
Newsletters
Thank you for being part of yesterday's soft launch of The Social Hook. You can check out our launch piece here. We'll start our proper bi-weekly curation newsletter next week but today we're sending you a first newsletter, with a wrap-up of last week&
Agency News
The annual AiMCO Awards were held last Thursday night at the NIDA Theatres in Kensington. More than 300 people attended what was, in many ways, a landmark event for Australia's $900 million influencer industry. Here are some of the main takeaways from the night: 1. AAMA Board Chair
Creator News
Dubbed the "Kim K" of the cat world, Princess Honeybelle has been the most talked-about influencer following the 2024 AiMCO Awards. Last week the Australian Influencer Marketing Council (AiMCO) handed out its "best of the best" awards for the past 12 months, with Princess Honeybelle winning
Agency News
7-Eleven's Dark Café campaign, delivered by Bastion Agency, has won the Most Influential Campaign at the AiMCO Awards and also took out the Best Food and Beverage Campaign category. The convenience store launched a new coffee blend with a major marketing campaign in July of 2023. The campaign
Agency News
CulturalPulse, an agency specialising in helping brands reach culturally diverse Australians, has won Best Boutique Agency at the recent AiMCO Awards. Meanwhile, the Best Talent Management award went to the Australian gaming marketing agency Click Media. View this post on Instagram A post shared by Australian Influencer Marketing Council (@aimco.