Creator News
Creator Dr Kristyn Sommer, a developmental psychologist who posts regularly about being a mother with autism, last week won this year's Influence for Good AiMCO Award. View this post on Instagram A post shared by Australian Influencer Marketing Council (@aimco.org.au) Dr Sommer is a Jacobs Foundation
Platform News
Social platform Pinterest is looking to fight back on a growing wave of AI-driven content on the platform, announcing it is working on new labelling rules for AI-generated content. Why it matters: In recent days, Futurism ran an analysis piece asking if the popular platform, which frames itself as a
TikTok
TikTok has launched a new desktop viewing experience on its For You page, aiming to make it more immersive and user-friendly. What they said: In a blog post, the company said that the updates aim to create "a seamless, unified viewing experience that mirrors the features people love in
Creator News
Former MKR host and celebrity chef Pete Evans is back on Instagram, four years after he was banned for deliberately spreading misinformation. Go Deeper: The Sydney Morning Herald's Karl Quinn wrote a piece last week noting the chef's return to the platform and how he is
Creator News
Channel 9's A Current Affair last night featured a profile on how a growing number of real estate agents are using TikTok to bring in buyers.
Platform News
Amid the ongoing uncertainty over a potential TikTok ban in the US, reports have emerged that Meta's Instagram is preparing to launch a short-form video competitor focused on the app's Reels function. The Information (paywall) reports that Instagram chief Adam Mosseri told staff this week about
Agency News
Independent agency Poem has launched a new B2B offering, called Poem Resonate. Poem, which specialises in creative PR, social media and content, is making the move into corporate reputation consulting together with specialist corporate reputation agency Phronesis. What they said: Poem CEO and Founder, Rob Lowe, said: "Today'
Agency News
The Australian Influencer Marketing Council (AiMCO) has announced it has now reached 120 members after the industry body announced four new members.
Creator News
Each month Fabulate publishes its snapshot of the past month highlighting at the fastest growing creators in Australia - across TikTok, Instagram and YouTube. You can find the coverage across the trade media here: AdNews, B&T, Little Black Book, Mediaweek and Mi3. January saw followers flock to Aussie
Each week The Social Hook publishes a selection of hot jobs available in the influencer, PR and communications space. If you have a job you would like featured please reach out to us with a link to your Linkedin post.
Platform News
YouTube is releasing a lower-priced version of its ad-free paid video tier. Dubbed YouTube Premium Lite, Bloomberg reports that the new package will be rolled out in the Australian, US, Thai and German markets soon. The Lite plan does not include ad-free YouTube Music, but will mean that subscribers can
Creator News
The Managing Director of Nurelle, a leading influencer agency, Jordan Michaelides, has posted a video giving creators advice on how to determine the right amount to charge for sponsored content. What they said: Michaelides said: "The people typically reaching out to you, whether a brand or a media agency,