Pinterest looks to take on AI 'enslopification'

Pinterest looks to take on AI 'enslopification'
Image generated with the assistance of ChatGPT. And we noticed the irony on this too...

Social platform Pinterest is looking to fight back on a growing wave of AI-driven content on the platform, announcing it is working on new labelling rules for AI-generated content.

Source: Futurism

Why it matters: In recent days, Futurism ran an analysis piece asking if the popular platform, which frames itself as a visual discovery engine, was being "strangled by AI slop". Ad Exchanger also picked up on the piece labelling it (harshly) the "enslopification of Pinterest".

What they said: Social Media Today then followed up with Pinterest, who commented to the outlet: “We have been building labelling of AI-generated or modified content to provide relevant context to users about what they see on Pinterest. We’ll continue to expand these labels in the coming months.”

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