Poem launches B2B offering - Poem Resonate

Independent agency Poem has launched a new B2B offering, called Poem Resonate.

Poem, which specialises in creative PR, social media and content, is making the move into corporate reputation consulting together with specialist corporate reputation agency Phronesis.

What they said: Poem CEO and Founder, Rob Lowe, said: "Today's consumers, whether they be individual customers or business decision-makers, crave authenticity and genuine human connection.

"They want to engage with brands that share their values, understand their needs, and demonstrate empathy. This shift necessitates a fundamental change in how businesses communicate and what channels they communicate through. By understanding the nuances of both corporate and consumer disciplines, Poem’s new reputation offering will help develop integrated campaigns that effectively communicate with all stakeholders, from employees to investors to customers."

CEO of Phronesis, Shane Allison, said: "To engage and captivate corporate audiences today you need to provide more than just a compelling message - you need to earn the attention of every audience you engage with, internal or external. Poem knows how to capture attention, and by bringing together our expertise we’ll be able to extend the work they’ve been doing with clients to build, protect and maintain their reputation in a way that is culturally aligned with their employees and audiences."

Go Deeper: Poem Resonate will aim to help clients in navigating the convergence of traditional marketing disciplines while safeguarding their reputation.

The agency is actively seeking corporate briefs and brands to expand its client roster, which currently includes Tourism Australia, PlayStation, Sonos, NSW Government, Uber, Amazon, and El Jannah.