Sophadopha takes on NYC for Maybelline campaign
One of Australia's most prominent fashion creators, Sophia Begg (@sophadophaa), has touted the success of a recent trip to New York for Maybelline.
@sophadophaa Best day ever!!! 🍒⭐️🗽🥨💋@Maybelline NY ad #maybellineaunz #ad #houseofmaybelline #teddytint #superstaylumimatte
♬ It girl, Fashion, Glamour - Athostvz
What they said: "The iconic @sophadophaa recently took over NYC as an official influencer partner of Maybelline New York, showcasing the launch of their new products - the Teddy Tint, the Lumi-Matte Foundation, and the Superfluff," posted Begg's management Cameron Manuel, Director at MM MGMT on LinkedIn.
"Soph’s time in New York saw many viral moments, including the hilarious TikTok featuring All for Mimi’s iconic Social Media Assistant, Bailey, and his alarm. This TikTok is currently sitting at 31.4 million views and continuing to grow exponentially!"
Go Deeper: Manuel said videos from the trip had garnered 10.3 million views on TikTok and over 6 million views on Instagram. He went on to say there were over 2 million views generated on Maybelline branded content, with an average engagement rate of 4.7% across TikTok's, Instagram Posts, and Instagram Stories.
"Unforgettable viral moments aligned with Sophadopha x Maybelline New York. Sophadopha’s content clearly resonates with audiences, as her presence continues to grow and strengthen for both Australian and international audiences," he wrote.
Begg has more than 1.3m followers on TikTok and 600,000 on Instagram.
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