Agency News
Vaseline has selected TikTokers Mon & Han for a new campaign which uses creativity and humour to showcase the brand's long-lasting moisturisation benefits in unique ways. @vaselineanz Vaseline Lip Therapy - ready for every one of your best (or worst) ideas 🎈🎂 #VaselineLip #VaselineOriginals @monandhan ♬ original sound - Vaseline
Case Studies
Supermarket chain Woolworths and cosmetics brand MCoBeauty have launched a TikTok promoting a half price sale on selected MCoBeauty cosmetics, skin and sun care. The video has had more than 1.7m views in a week. @woolworths_au 💃🕺 Our Woolworths team is bringing the moves and the deals! 💥✨ Don'
Agency News
We Are Social Australia CEO Suzie Shaw has been promoted to the new role of Asia-Pacific CEO. Shaw will continue to lead the Australian office of the socially-led creative agency but will also now be responsible for driving the agency’s growth across Asia-Pacific. What they said: "I’m
Agency News
Radio network NOVA Entertainment has announced a new partnership with AIIMS Creator Hub, which is run by former producers for Kyle and Jackie O, Pedro Cuccovillo Vitola and Joshua Fox.* Cuccovillo Vitola and Fox joined forces to launch AIIMS Creator Hub in January and have been behind the MAFS Funny
Agency News
Ogilvy Health Australia has announced the Australian rollout of its global Health Influence offering to provide specialist pharmaceutical, healthcare and wellness brands access to the rapidly expanding creator economy. What they said: "It’s no surprise that consumers are looking for advice from a variety of sources and we
Agency News
The Australian Influencer Marketing Council (AiMCO) today announced an exclusive live panel event for its members, exploring how artificial intelligence (AI) is transforming influencer marketing in Australia. The event, to be held in Sydney on Thursday, March 13, will deep dive into how AI is reshaping influencer marketing and what
Agency News
The annual AiMCO Awards were held last Thursday night at the NIDA Theatres in Kensington. More than 300 people attended what was, in many ways, a landmark event for Australia's $900 million influencer industry. Here are some of the main takeaways from the night: 1. AAMA Board Chair
Agency News
7-Eleven's Dark Café campaign, delivered by Bastion Agency, has won the Most Influential Campaign at the AiMCO Awards and also took out the Best Food and Beverage Campaign category. The convenience store launched a new coffee blend with a major marketing campaign in July of 2023. The campaign
Agency News
CulturalPulse, an agency specialising in helping brands reach culturally diverse Australians, has won Best Boutique Agency at the recent AiMCO Awards. Meanwhile, the Best Talent Management award went to the Australian gaming marketing agency Click Media. View this post on Instagram A post shared by Australian Influencer Marketing Council (@aimco.
Agency News
Newly rebranded full-service agency Hello has claimed the prestigious and highly contested Best Large Agency AiMCO Award. In total the agency walked away with five wins and two highly commended awards. View this post on Instagram A post shared by Australian Influencer Marketing Council (@aimco.org.au) Why it matters:
Platform News
Leading Australian influencer technology platform Fabulate has — for the second year in a row — won the prestigious Best Influencer Marketing Technology category at the industry’s annual AiMCO Awards. (Disclosure*) Why it matters: The win saw the technology platform triumph following a big year involving multiple product launches at the
Agency News
Social Soup, one of Australia's biggest influencer marketing agencies, won multiple brand awards at the recent AiMCO Awards. The agency won three awards: Best Family/Parenting/Pets for its Always-On Multi-Tier Influencer Program for Royal Canin, Best Business/Finance/Insurance/Telco Campaign for Optus, and Best Gifting Campaign