Case Studies
Fujifilm Australia has engaged leading Australian photography Instagrammer Tom Quan, as part of a campaign to promote its new GFX System Camera. GFX100RF. The campaign sees photographers given the opportunity to win to opportunity to attend three major events (where they will test the GFX100RF): the nation’s biggest fashion
Case Studies
Supermarket chain Woolworths and cosmetics brand MCoBeauty have launched a TikTok promoting a half price sale on selected MCoBeauty cosmetics, skin and sun care. The video has had more than 1.7m views in a week. @woolworths_au 💃🕺 Our Woolworths team is bringing the moves and the deals! 💥✨ Don'
Creator News
Fashion retailer The Iconic this week launched an activation that saw creators and customers invited to a live stream of their outfits in-store with those looks then live streamed as banner ads. Among the creators who were invited to participate were Instagrammers Fashionista in Suburbia, Bella Cicero, Nadine Kisimba, and
Creator News
Channel 9's A Current Affair last night featured a profile on how a growing number of real estate agents are using TikTok to bring in buyers.
Case Studies
A new report claims that TikTok ranks among the top-performing media channels, with 75% of advertisers in the study stating they achieved their highest ROI on the platform. The report, by advertising holding company Dentsu and TikTok for Business, reported an average short-term ROI of 11.8 and noted the