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It was the 30-second TikTok that, in less than five days, became a global ad for Australia. Last Friday, TikToker Molly-Mae, who has only around 1000 followers, posted a video of Bondi at sunrise writing: "I swear Australia is a different planet. Everyone else in the world: snooze alarm.
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Ash Hodgkinson, professionally known as Ash Magic, is an Australian magician, actor, author, and creator. He developed an interest in magic at the age of 11 after witnessing a street magician's performance in Sydney's Pitt Street Mall. Inspired, he began busking in the same location, honing
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ABC presenter Tony Armstrong has hit back at the ongoing racism he experiences on social media with a comedy sketch video launching Furore, the “grammar app keeping racists safe online by helping them spell their outbursts correctly”. The video, which has already had 1.2m views on Instagram, highlights the
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One of Australia's most prominent fashion creators, Sophia Begg (@sophadophaa), has touted the success of a recent trip to New York for Maybelline. @sophadophaa Best day ever!!! 🍒⭐️🗽🥨💋@Maybelline NY ad #maybellineaunz #ad #houseofmaybelline #teddytint #superstaylumimatte ♬ It girl, Fashion, Glamour - Athostvz What they said: "The iconic @sophadophaa
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If you have ever gone down the rabbit hole of the Amalfi Jets TikTok account you'll know it's a hilarious place, filled with characters like McKenna and the often crazy stories of the team fulfilling the wishes of the ultra wealthy. But Amalfi Jets has built
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In Australia, Jimmy Rees is one of our most high-profile creators with following across TikTok, Instagram, and YouTube. He is known for his comedy, particularly his "The Guy Who Decides..." and "Past The Test" videos. @jimmyrees Well wen you out it like that!! JASON JASON JASON!
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In recent days, there has been media outrage over a new trend involving a "Chubby" filter, an AI-powered effect that alters users' appearances to make them look heavier. Go Deeper: While some users have engaged with this filter in a lighthearted manner, a significant backlash has emerged,
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Influencer industry body AiMCO has announced a live webinar on protecting the intellectual property (IP) of creators in influencer marketing campaigns. The session will be held Tuesday, March 25th at 11am (register here) with Tegan Boorman, Social Law Co. Founder and AiMCO Guiding Council Chair, and Adam Sulway, Maple Insurance
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Fashion retailer The Iconic this week launched an activation that saw creators and customers invited to a live stream of their outfits in-store with those looks then live streamed as banner ads. Among the creators who were invited to participate were Instagrammers Fashionista in Suburbia, Bella Cicero, Nadine Kisimba, and
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In the world of Australian creators, Abbie Chatfield is one of the most prominent voices, particularly on TikTok (618k followers) and Instagram (529k followers). Hardly a week goes by when Chatfield doesn't grab media headlines. Be it for her views on MAFS, politics, relationship advice or anything in
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Facebook is now giving creators worldwide the ability to earn money from views on public stories. The option is available to creators in the Facebook Content Monetisation program and has no threshold required. Payouts are based on content performance. What they said: In a Facebook video creator, Rick Wiggins, aka
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Jess Pryles is an Australian creator, now based out of Texas, who has built her online following around live fire cooking. The chef, who got her first taste of live fire cooking during a trip to Texas back in 2008, has now built an audience of hundreds of thousands on