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Reports last week in the US said some of the world's biggest YouTubers were planning to host their own TV style Upfronts. Go Deeper: Among those set to appear at creator talent firm Spotter's showcase are: MrBeast, Dude Perfect, Ryan Trahan, Kinigra Deon, Rebecca Zamolo, Jordan
Creator News
US influencer Sam Jones who sparked a media storm after grabbing a joey wombat has left the country but claims she was only trying to ensure the baby wombat's safety while also raising questions about the government's 'slaughter of wombats'. What they said: In
Creator News
The past 24 hours have seen global media headlines generated after travel Instagrammer and TikToker Sam Jo went viral for posting a video in which she appears to have taken a baby wombat from its mother. In the video, since deleted from her account, a passenger says: “Just caught a
Creator News
A/B testing is now an ingrained part of the creator economy. But entrepreneur/thought leader Dan Martell talked this week about why he does his A/B testing on TikTok. Check out the video below: @danvmartell Why do we A/B Test on Tiktok? ♬ original sound - Dan Martell
Creator News
A new report puts the Australian content creator community at (a slightly staggering*) six million but only one in two of them are currently monetising their online audiences. The FujiFilm Content Trends report 2025 authors collaborated with pollster YouGov Australia to poll 1000 Australian creators, most of whom are millennials
Creator News
Last week media reports emerged that the world's biggest YouTuber Mr Beast was raising $200m to expand his empire at a $5bn valuation. Why it matters: The Verge got hold of his investor deck and noted that increasingly Mr Beast, aka Jimmy Donaldson, is selling products through a
Creator News
It was a wild weekend with ex-Tropical Cyclone Alfred deluging Southeast Queensland and northern NSW. That emergency is continuing to impact people in both states and there was wall-to-wall media coverage of events, amid strong winds and flash flooding. Here's a snapshot of how the storm was viewed
Creator News
One of Adelaide's most prominent food creators, Brenda Loveday has quit the trendy Adelaide restaurant Nina, which she co-owned with top chef and ex-partner Leonardo Moreira Loureiro. View this post on Instagram A post shared by Brenda Loveday (@freakyfeedsaus) What they said: In a post on Instagram she
Creator News
The Australian Electoral Commission (AEC) has arrived on TikTok just weeks before a Federal Election is due to be called. @auselectoralcom we’ll explain hung parliament if you explain brain rot ♬ original sound - AEC Why it matters: The AEC's social media is regarded as one of the
Creator News
Welcome to The Social Hook, a bi-weekly newsletter for creators and anyone interested in navigating the constant changes in the Creator Economy. My name is Nic Christensen and I’ll be overseeing this new curation-focused newsletter (available Tuesdays and Fridays at 8.30am if you want to subscribe - click
Creator News
Dubbed the "Kim K" of the cat world, Princess Honeybelle has been the most talked-about influencer following the 2024 AiMCO Awards. Last week the Australian Influencer Marketing Council (AiMCO) handed out its "best of the best" awards for the past 12 months, with Princess Honeybelle winning
Creator News
Melbourne-based fashion creators Ginger and Carman won the Best Beauty, Fashion and Style category at last week's AiMCO Awards. View this post on Instagram A post shared by Australian Influencer Marketing Council (@aimco.org.au) The duo, both in their 60s, have captivated audiences with their vibrant fashion