Platform News
AI technology is already being used to drive efficiencies and deliver better campaign outcomes and insights across Australia's influencer marketing sector. That was the main finding from Thursday's AiMCO AI and influencer marketing panel, which saw Social Soup's Sharyn Smith, Hypetap's Bryce
Platform News
Discussion of the potential forced sale of TikTok in the US has been a hot topic at the South by Southwest (SXSW) conference this week. Overnight entrepreneur and Shark Tank star Kevin O’Leary announced his support for Frank McCourt’s Project Liberty bid for TikTok. According to reports, McCourt
Platform News
Pinterest has begun labelling AI-generated content as the platform works to combat a growing wave of machine-generated content. Why it matters: Pinterest recently came under fire from certain outlets for AI-generated “slop” that has driven some users away, with certain bad actors using it to redirect users to spam sites.
Platform News
Instagram appears to have launched a new "blend" reels feature that creates a shared AI-recommended reels feed for you and a friend. At this stage, its not clear how widely the feature's test group is or in which markets it is being made available. One user,
Platform News
There is now less than a month until the extension on a US ban on TikTok is meant to come due. While President Donald Trump has signaled he'd consider extending the deadline on the ban, all eyes will be on South by Southwest, this week, with potential bidders
Platform News
At the recent AiMCO awards the Fabulate team grilled some of Australia's top creators and ad execs about which is their favourite social platform and why... Here are their answers: View this post on Instagram A post shared by Fabulate (@fabulatehq)
Agency News
The annual AiMCO Awards were held last Thursday night at the NIDA Theatres in Kensington. More than 300 people attended what was, in many ways, a landmark event for Australia's $900 million influencer industry. Here are some of the main takeaways from the night: 1. AAMA Board Chair
Platform News
Leading Australian influencer technology platform Fabulate has — for the second year in a row — won the prestigious Best Influencer Marketing Technology category at the industry’s annual AiMCO Awards. (Disclosure*) Why it matters: The win saw the technology platform triumph following a big year involving multiple product launches at the
Platform News
Social platform Pinterest is looking to fight back on a growing wave of AI-driven content on the platform, announcing it is working on new labelling rules for AI-generated content. Why it matters: In recent days, Futurism ran an analysis piece asking if the popular platform, which frames itself as a
TikTok
TikTok has launched a new desktop viewing experience on its For You page, aiming to make it more immersive and user-friendly. What they said: In a blog post, the company said that the updates aim to create "a seamless, unified viewing experience that mirrors the features people love in
Platform News
Amid the ongoing uncertainty over a potential TikTok ban in the US, reports have emerged that Meta's Instagram is preparing to launch a short-form video competitor focused on the app's Reels function. The Information (paywall) reports that Instagram chief Adam Mosseri told staff this week about
Platform News
YouTube is releasing a lower-priced version of its ad-free paid video tier. Dubbed YouTube Premium Lite, Bloomberg reports that the new package will be rolled out in the Australian, US, Thai and German markets soon. The Lite plan does not include ad-free YouTube Music, but will mean that subscribers can