Case Studies
A new report claims that TikTok ranks among the top-performing media channels, with 75% of advertisers in the study stating they achieved their highest ROI on the platform. The report, by advertising holding company Dentsu and TikTok for Business, reported an average short-term ROI of 11.8 and noted the
Platform News
Media reports overnight claim Meta wants to regain some of its 2000s coolness with The Information reporting that the platform has consulted some of the biggest creators in the world - like MrBeast and Mark Rober - in order to Make Facebook Cool Again What they said: YouTuber Rober told
Platform News
Creators are being warned that, beginning February 19, live streams on Facebook will now only be hosted on the platform for 30 days. The company made the announcement on a blog on the site, warning they will be automatically be removed after 30 days and announced a new tool to
Platform News
Pinterest has dropped its annual Pinterest Predicts report, looking into the crystal ball to get a heads up on the major trends of 2025.Pinterest brags an 80% accuracy rate with these reports, so they're worth paying attention to! 1. Cherry red is on the rise In the
Platform News
Earlier this year Buzzfeed founded Jonah Peretti signalled plans to launch a new social platform with the aim of making the internet "fun again". This week he laid out his plans declaring a war on what he calls "SNARF" and announcing plans to disrupt social media
Platform News
This week saw video platform YouTube celebrate its 20th birthday but in marking the occasion YouTube CEO Neal Mohan has laid out some clear territory markers on where he sees the platform going - in particular in the areas of television and podcasting. Here are some of the key points
TikTok
Instagram is set to launch its challenger to the popular video and photo editing app CapCut app in March according to reports. In a post on Threads Instagram CEO Adam Mosseri noted that Edits will also serve as a “testing platform” for features that will be available in the main