YouTube
The 2025 Federal Election has seen a four-way arms race with YouTube one of the central battlefields, new research by Brisbane-based video measurement firm Adgile has found. Disclosure*. As the campaign reaches the halfway point, an analysis of the first two and half weeks has found the number of political
YouTube
Reports last week in the US said some of the world's biggest YouTubers were planning to host their own TV style Upfronts. Go Deeper: Among those set to appear at creator talent firm Spotter's showcase are: MrBeast, Dude Perfect, Ryan Trahan, Kinigra Deon, Rebecca Zamolo, Jordan
Platform News
YouTube is releasing a lower-priced version of its ad-free paid video tier. Dubbed YouTube Premium Lite, Bloomberg reports that the new package will be rolled out in the Australian, US, Thai and German markets soon. The Lite plan does not include ad-free YouTube Music, but will mean that subscribers can
Creator News
Diver and Podcaster Sam Fricker has taken aim at The Sydney Morning Herald over a recent news story claiming his recent interview with Opposition Leader Peter Dutton was a "flop" because it only had 4,600 views on YouTube. @samfricker My response to the @Sydney Morning Herald Article
Platform News
Earlier this year Buzzfeed founded Jonah Peretti signalled plans to launch a new social platform with the aim of making the internet "fun again". This week he laid out his plans declaring a war on what he calls "SNARF" and announcing plans to disrupt social media
Platform News
This week saw video platform YouTube celebrate its 20th birthday but in marking the occasion YouTube CEO Neal Mohan has laid out some clear territory markers on where he sees the platform going - in particular in the areas of television and podcasting. Here are some of the key points