Newsletter - April 8
What your boss is reading...
- AFR: A dedicated blog for all thing influencer in this election
- Social Media Today: Instagram Chief Says Edits App Coming Soon
- The Information: White House’s TikTok Proposal Raises Big Questions
The Hook
Taz and Alessia launches Creators Club Australia
Prominent Australian TikTokers Taz and Alessia have launched a new venture, Creators Club Australia, to help content creators professionalise and monetise their social videos.
What they said: In a TikTok post last night, the couple said: "Creators Club Australia is for anyone who wants to become a better social media creator and earn money from their content... this could be someone starting from scratch, or maybe you're a UGC creator or hell, maybe you're even an influencer. Read more.
The Hold
AEC seeks to clarify collaboration rules for content creators
The Australian Electoral Commission (AEC) yesterday moved to clarify the rules around authorisations and collaborations for content creators who post political messaging during the Federal Election campaign.
It is warning creators who are sharing political posts to ensure the authorisation is carried over even if the post is reshared or reposted on a platform. If the politicians are appearing/reposting a post with a creator they are advising them to authorise the collaborative posts with influencers/creators. Read more.
Trump tariffs scuttle potential TikTok deal - deadline extended 75 days
President Donald Trump has extended the deadline for TikTok to find a non-Chinese buyer by 75 days.
The move comes despite strong speculation that a deal was close. According to media reports, the complicating factor has been Trump's latest round of tariffs which have angered the Chinese. Read more.
Ilai Matangi tells the real and hilarious stories of Dads in Australia
Based in Brisbane and the winner Comedy Creator of the Year at the 2024 TikTok Awards, family content creator Ilai Matangi and his kids have amassed a following of more than 2.1 million on TikTok and 1 million on Instagram. Read more.
The Liberals' 'Tim Cheese' fires back at AFR over 'brain rot' video claims
On Friday, the Liberal Party responded to The Australian Financial Review with a cheeky TikTok video, fronted by animated mouse Tim Cheese, after the newspaper asked about its TikTok video strategy in the campaign. Read more.
The Conversion
Is your social media post actually a political ad?
The Electoral Commission spent yesterday reviewing social posts by Abbie Chatfield to see whether it needed political authorisation. Turns out, it didn't. Fabulate’s Nathan Powell asks if this is a bigger moment in media — where traditional outlets and governments are being forced to come to terms with the rising creator economy? Read more.
Hot Jobs - Woolworths, Kreate Australia, Amplify
Each week The Social Hook publishes a selection of Hot Jobs available in the influencer, PR and communications space. Click here to view this week's jobs.
