Terri Owens joins Fabulate as Client Service and Operations Director

Leading Australian influencer marketing platform Fabulate has welcomed former senior GroupM executive Terri Owens to the new role of Client Service and Operations Director.

In the new role Owens will have responsibility for overseeing client service and operations as Fabulate, who was last year named in the top 10 of  Deloitte’s 2024 Tech Fast 50 List, increasingly services a growing number of clients out of APAC. 

Why it matters: Owens has spent almost a decade at GroupM where she held senior roles including Head of Business Operations and General Manager of Product, Data and Technology and in 2024 was named on Campaign’s 2023 APAC Women to Watch List. 

For the past year, she worked for WPP’s new data and AI play Choreograph as General Manager of Business Operations. Prior to this, while General Manager, Product Data & Tech at GroupM, she was instrumental in launching INCA and GOAT in Australia. She also led the development of affiliate marketing solutions for GroupM, cementing her reputation as an industry leader in building scalable, tech-driven marketing ecosystems.

What they said: "Terri has been at the forefront of influencer marketing technology,” said Toby Kennett, CEO of Fabulate. “She recognised early on that the best way to scale influencer marketing effectively is by embracing technology based solutions. Her expertise will be instrumental in driving Fabulate forward, and we couldn’t be more excited to have her on board."

Owens will report to both Ben Gunn, Chief Revenue Officer, and Nathan Powell, Chief Product and Strategy Officer and will work closely with Fabulate’s commercial and product teams to ensure the platform continues to evolve in line with client and creator needs.

Gunn noted Owens would help Fabulate service the growing number of influencer briefs coming out of APAC. “We could not be more excited to have Terri on board,” said Gunn. “Terri’s speciality is scaling operations and we are seeing a growing demand for responses out of the APAC region. She has the expertise to help us do that while also continuing to grow the substantial foothold we have in the Australian influencer market.” 

Terri Owens said:"Influencer marketing has evolved significantly in just a few years, and Fabulate has been at the centre of making this space more efficient, scalable, and impactful for brands. I’ve seen it directly from the agencyside. I’m so excited to be joining a team that truly understands the power of technology in this space and look forward to helping Fabulate continue to set new industry standards in client service and innovation."

Go Deeper: Fabulate was named Australia’s Best Influencer Marketing Technology award at the industry’s AiMCO Awards last year and has again been shortlisted in the category again for this year’s awards which will be held later this week.

Disclosure: Fabulate is the sponsor of The Social Hook.