Newsletter - Your wrap-up of the AiMCO Awards
Thank you for being part of yesterday's soft launch of The Social Hook. You can check out our launch piece here. We'll start our proper bi-weekly curation newsletter next week but today we're sending you a first newsletter, with a wrap-up of last week's AiMCO Award winners.
If you find this newsletter useful, can I ask you to please forward it to a colleague? They can check out the full offering and subscribe to our newsletter here.
Cheers Nic
What your boss is reading...
- Mi3: Chris Janz - Australian media faces 'bloodiest day' if Google pulls pin over media code
- EFTM: TikTok, Meta, Snap callout Govt over plan to exclude YouTube from social media ban
- EMarketer: Streamers and YouTube will take pages from each other’s playbooks
- AdNews: Global TikTok advertising revenue forecast to top $30 billion
The Hook
AiMCO Awards: Five things we learnt about the creator economy on Thursday night
The annual AiMCO Awards were held last Thursday night at the NIDA Theatres in Kensington. Here are some of the main takeaways from the night... Read more.
The Hold (AiMCO Awards edition)
AiMCO Awards: Princess Honeybelle proves cat videos continue to rule the internet
Dubbed the "Kim K" of the cat world, Princess Honeybelle has been the most talked-about influencer following the 2024 AiMCO Awards. Read more.
All the big agency winners - Hello, Social Soup, Mushroom Connect, CulturalPulse and Click Media
- Newly rebranded full-service agency Hello wins Best large agency, Data, Collaboration & ROI
- CulturalPulse wins Best Boutique, Click Media wins Best Talent Management
- Social Soup picks up multiple brand category wins
- Mushroom Connect's creators take out three wins
Meet Australia's AiMCO Award Best Creators
Thursday night saw many of Australia's top creators come together to celebrate the Best Work in the Creator Economy. Check out our profiles of all the AiMCO Creator Award winners here.
Bastion and 7-Eleven Dark Cafe wins Most Influential Campaign, all the AiMCO Award Best Campaign winners
7-Eleven's Dark Café campaign, delivered by Bastion Agency, has won the Most Influential Campaign at the AiMCO Awards and also took out the Best Food and Beverage Campaign category. Read More.
The Conversion
Fabulate wins Best Influencer Marketing Technology
Leading Australian influencer technology platform Fabulate has — for the second year in a row — won the prestigious Best Influencer Marketing Technology category at the industry’s annual AiMCO Awards. Read more.
AiMCO panel next week: AI's impact on influencer marketing
The Australian Influencer Marketing Council (AiMCO) today announced an exclusive live panel event for its members, exploring how artificial intelligence (AI) is transforming influencer marketing in Australia. Read more.
Hot Jobs - Microsoft, Sling & Stone, CPRA, Zenith
Each week The Social Hook publishes a selection of hot jobs available in the influencer, PR and communications space. If you have a job you would like featured please reach out to us with your LinkedIn post.
