Newsletter - March 25
What your boss is reading...
- SMH: Labor removes social meme based on racist T-shirt
- Status: Threads was once a promising "Twitter killer" but could it be a cautionary tale?
- Social Media Today: Snapchat CEO Talks Zuckerberg, Content Moderation, AR Glasses and More
- AFR: The Australian YouTuber who turned down a $30m payday at 19
The Hook
Tony Armstrong sketch video puts spotlight on online racism
ABC presenter Tony Armstrong has hit back at the ongoing racism he experiences on social media with a comedy sketch video launching Furore, the “grammar app keeping racists safe online by helping them spell their outbursts correctly”.
The video, which has already had 1.2m views on Instagram, highlights the sustained racism Armstrong and other prominent First Nations Australians receive. Read more.
The Hold
Meta is rolling out AI chat bots into its apps - what you need to know
Last week, Meta announced it was rolling out its AI chat function across Europe, overcoming data protection rules that had hamstrung previous rollouts.
Meta began the rollout of its AI product in the US in September 2023, India in June 2024, and the UK in October. According to a blog post last week, the rollout across 21 countries is the largest global expansion of Meta AI to date. Read more.
Nova announces partnership with AIIMS Creator Hub
Radio network NOVA Entertainment has announced a new partnership with AIIMS Creator Hub, which is run by former producers for Kyle and Jackie O, Pedro Cuccovillo Vitola and Joshua Fox. Read more.
Creator Spotlight: Ash Magic
Ash Hodgkinson, professionally known as Ash Magic, is an Australian magician, actor, author, and creator with more than 9 million followers on TikTok. He developed an interest in magic at the age of 11 after witnessing a street magician's performance in Sydney's Pitt Street Mall. Read more.
30 Second Bondi sunrise TikTok goes viral
It was the 30-second TikTok that, in less than five days, became a global ad for Australia. Read more.
AIMCO to host webinar on what creators should know on IP in campaigns
Influencer industry body AiMCO has announced a live webinar on protecting the intellectual property (IP) of creators in influencer marketing campaigns.
The session will be held today at 11am with Tegan Boorman, Social Law Co. Founder and AiMCO Guiding Council Chair, and Adam Sulway, Maple Insurance & Risk Founder and Managing Director. Read more.
The Conversion
Sophadopha takes on NYC for Maybelline campaign
One of Australia's most prominent fashion creators, Sophia Begg (@sophadophaa), has touted the success of a recent trip to New York for Maybelline. Read more.
Hot Jobs - McDonalds, Amplify, YouTube
Each week The Social Hook publishes a selection of Hot Jobs available in the influencer, PR and communications space. If you have a job that you would like featured please reach out to us with a link to your LinkedIn post. See this week's Hot Jobs here.
