Newsletter - March 21
The creator economy week in review - (TLDR version): This week saw creators reminded that just because AI gives you the ability to (in this case, to make an image of yourself chubby) doesn't mean you necessarily should...
Meta in Australia went on the front foot pointing out all the things they are doing around the upcoming Federal Election to combat misinformation (including Australian fact-checkers ... just not in the US), JD Vance is promising to have a US TikTok sale deal wrapped up in two weeks (let's see if that actually happens) and The Iconic, together with Dentsu Creative, was our Activation of the Week with a cool event in Sydney inviting creators to broadcast their outfits.
And finally thanks to everyone who subscribed for Week 2 of The Social Hook. If you find this newsletter useful, can I ask you to do me a favour and forward it to a friend or colleague? They can check out the full offering and subscribe to our newsletter here.
What your boss is reading..
- Net Influencer: Sneak Peek into the toolkit of Meta's new upcoming video Edits app
- Mumbrella: Edelman report - Grievance sends media trust to bottom
- Mi3: Former Youtube global marketer thinks newsmedia may have to restructure its model around creators
- Social Media Today: X secures $1B in new funding via new equity raise
- The Australian: US Judge demands 230,000 scam advertisements involving Twiggy Forrest
The Hook
Using TikTok to sell private jet travel
If you have ever gone down the rabbit hole of the Amalfi Jets TikTok account you'll know it's a hilarious place, filled with characters like McKenna and the often crazy stories of the team fulfilling the wishes of the ultra wealthy.
But Amalfi Jets has built a TikTok following and social media fandom of more than 2.6 million which is now being mirrored by Australian operators like Airly Private Jets. Read more.
The Hold
What to know about the outrage over the trending 'chubby' filter
In recent days, there has been media outrage over a new trend involving a "Chubby" filter, an AI-powered effect that alters users' appearances to make them look heavier. Read more.
Meta to keep fact checkers for Aus fed poll, promises 'comprehensive' approach to election
Social platform Meta has done a media blitz weeks ahead of the expected federal election, where it has promised: "a comprehensive approach to help ensure the integrity of elections on our platforms." Read more.
Creator Spotlight: Jimmy Rees
In Australia, Jimmy Rees is one of our most high-profile creators with following across TikTok, Instagram, and YouTube. He is known for his comedy, particularly his "The Guy Who Decides..." and "Past The Test" videos. Read more.
US VP Vance signals TikTok deal likely before April 5 deadline
Vice President JD Vance has told the media that he expects a deal to be secured for the future of TikTok in the US before a looming April 5 deadline. Read more.
AIMCO to host webinar on what creators should know on IP in campaigns
Influencer industry body AiMCO has announced a live webinar on protecting the intellectual property (IP) of creators in influencer marketing campaigns.
The session will be held Tuesday, March 25th at 11am (register here) with Tegan Boorman, Social Law Co. Founder and AiMCO Guiding Council Chair, and Adam Sulway, Maple Insurance & Risk Founder and Managing Director. Read more.
From Fabulate: We thrive on making influencer marketing seamless whether it’s long term strategy or lightning fast turnarounds. Loved working with L'Oréal on this campaign, and hearing their experience:
The best results happen when strategy and speed work together. Let’s make it happen! #ad
The Conversion
Activation of the Week: The Iconic invites creators and customers to broadcast their looks in live stream ad campaign
Fashion retailer The Iconic this week launched an activation that saw creators and customers invited to a live stream of their outfits in-store with those looks then live streamed as banner ads. Read more.
Hot Jobs - ADMA, Click Media, Deadset Studios, City of Ryde
Each week The Social Hook publishes a selection of Hot Jobs available in the influencer, PR and communications space. If you have a job that you would like featured in Hot Jobs please reach out to us with a link to your Linkedin post. Read more.
