Newsletter - March 18
What your boss is reading...
- AFR: ‘Irrational and indefensible’ YouTube call was government’s alone
- Mediaweek: Kinesso's Alexis Whelan has a new creator/trends focused column: 'From My Feed'
- SMH: The influencer who grabbed a wombat made bold claims about Australia. We fact-checked them
- ABC Listen: How are creators using TikTok to bring history to a new generation?
The Hook
Why is Adam Bandt doing a DJ gig with Abbie Chatfield?
In the world of Australian creators, Abbie Chatfield is one of the most prominent voices, particularly on TikTok (618k followers) and Instagram (529k followers).
Hardly a week goes by when Chatfield doesn't grab media headlines. Be it for her views on MAFS, politics, relationship advice or anything in between. This is why it was interesting that on the weekend Chatfield grabbed headlines for a DJ gig with Greens leader Adam Bandt. Read more.
The Hold
Media wrap: What should we make of YouTubers hosting their own Upfronts?
Reports last week in the US said some of the world's biggest YouTubers were planning to host their own TV style Upfronts. Read more.
Influencer Sam Jones leaves Australia - but not without a final word
US influencer Sam Jones who sparked a media storm after grabbing a joey wombat has left the country but claims she was only trying to ensure the baby wombat's safety, while also raising questions about the government's 'slaughter of wombats'. Read more.
Facebook lets creators monetise stories content
Facebook is now giving creators worldwide the ability to earn money from views on public stories. Read more.
Meet the Aussie creator who became a 'Texas BBQ queen'
Jess Pryles is an Australian creator, now based out of Texas, who has built her online following around live fire cooking. Read more.
Meta set to begin testing of Community Notes feature this week
Meta has confirmed it will begin the testing of its new Community Notes feature for monitoring misinformation on its platforms this week. Read more.
The Conversion
Australia's influencer marketing leaders lay out how they are using AI to scale their operations
AI technology is already being used to drive efficiencies and deliver better campaign outcomes and insights across Australia's influencer marketing sector.
What they said: Fabulate's Chief Product and Strategy Officer Powell told the room that the platform had begun integrating AI as a brand safety tool, but that the product had since rapidly evolved. Read more.
Hot Jobs - Click Media, Deadset Studios, City of Ryde
Each week The Social Hook publishes a selection of Hot Jobs available in the influencer, PR and communications space. If you have a job that you would like featured in Hot Jobs please reach out to us with a link to your Linkedin post. Read this week's Hot Jobs here.
