YouTube pays out $70bn in 3 years, touts ways to monetise content

Last month marked two decades of YouTube — and the wider Creator Economy.

In a blog post this week, Amjad Hanif, Vice President of Creator Products, YouTube highlighted the $70 billion the platform has paid out globally to creators, artists, and media companies over three years.

The Biz: The YouTube executive went on to talk about the 10 years creators can monetise content on the platform:

1. Ads
   Core revenue driver. Creators earn the majority share. Now includes Shorts.
2. YouTube Premium
   Ad-free for viewers, revenue for creators. Premium Lite in the works.
3. YouTube Shopping
   Sell your own merch or tag global brands in videos, Shorts, and livestreams.
4. BrandConnect
   Match with brands for authentic influencer marketing, backed by insights and measurement.
5. Channel Memberships
   Offer exclusive content and perks to paying fans. You set the price.
6. Super Chat
   Fans pay to highlight messages during livestreams and Premieres.
7. Super Stickers
   Fun, paid visual stickers for fans to show support during livestreams.
8. Super Thanks
   Let fans say “thank you” with colorful, paid comments on any video.
9. Ticketing
   Link concerts via YouTube’s partner—1 click to buy tickets.
10. Gifts
    Let fans express support in real-time during vertical live streams.

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